|Sat Aug 12 2017 15:06:56|
eBay to Expand Seller Ad Program as Early as Monday
By: Ina Steiner
eBay Promoted Listing ads are becoming available for single-quantity listings as early as Monday. Up to this point, sellers could only use Promoted Listing ads to advertise a listing that offered multiple quantities.
Sellers are generally pleased that eBay removed product listing ads that competed with their listings by taking shoppers off of the eBay platform.
But whether marketplace sellers should have to pay for increased exposure on top of the fees they already pay to list their items has always been hotly debated among eBay sellers. Some argue that if eBay served up listings according to relevance instead of through Cassini's "Best Match" sort, there wouldn't be a need for sellers to pay extra for exposure in search results. On the other hand, some sellers are happy to pay extra for the opportunity to generate additional sales.
Only Top Rated Sellers and eBay Stores subscribers can participate in the program, and Top Rated Sellers and Anchor Store subscribers receive Promoted Listings credits. You can learn more about the program on this page
Will you be tempted to test the effectiveness of Promoted Listings ads on your single-quantity listings? Do you have a reason for not trying it out?