If you sell toys and games on Amazon, make sure you know about the annual restriction in your category. Each year since 2006, Amazon.com has restricted third-party sales in the Toys & Games category to pre-approved sellers during the holidays. In 2010, it began opening up the category to sellers who use FBA. Here's an excerpt of the letter it recently sent to sellers, including cut-off dates:
To maintain a great customer experience this holiday season, we have established holiday selling guidelines for the Toys & Games store.
Only sellers who meet the criteria listed below will be eligible to sell in the Toys & Games store from November 17, 2017, through January 5, 2018.
- Your first sale on Amazon must occur prior to September 15, 2017. The sale does not need to be specific to the Toys & Games store.
- You must process and ship at least 25 orders from September 1 through October 31, 2017. The orders do not need to be specific to the Toys & Games store.
- Your pre-fulfillment cancel rate for the period from October 1 through October 31, 2017, must not be greater than 1.75%.
- Your late shipment rate for the period from October 1 through October 31, 2017, must not be greater than 4%.
- Your order defect rate must not be greater than 1% short term as of November 1, 2017.
Orders that use Fulfillment by Amazon (FBA) will not be subject to the above criteria provided your account is in good standing.
Last year, Amazon also put a policy in place that prohibited sellers who were new to FBA from sending inventory to fulfillment centers if they hadn't completed their first shipment prior to October 10th. It seems likely Amazon will revive the policy this year, so be forewarned.
What do you think of Amazon holiday restrictions, and do you think they benefit eBay or other marketplaces?