Some sellers were upset to learn that Etsy was displaying ads for rival sellers at the top of listings when visitors came from social networking sites. We wrote about the issue here yesterday
Etsy said it provides a workaround solution, telling us today:
We understand that sellers may not want recommended listings to show up when they share their items on social media or elsewhere. Sellers can create a personalized link for their items by adding their shop names to a listing's URL. When a shopper clicks on this link, they'll see the seller's listing without other recommendations. For example, if a seller wanted to share this listing on their Facebook page:
They would share this updated link instead:
Etsy also responded to another seller's concerns described in this thread
. The seller provided screenshots (no longer available for viewing) that described the same issue (ads appearing in her listing when she clicked through from a Pinterest post), but she also described another issue.
The seller said, "AND Now, because there are so many images on the page, my main item images DON'T LOAD." Etsy responded to the seller in the thread, saying it was unable to replicate the problem the seller had with her own image not loading.
Displaying other sellers' listings inside a seller's marketplace listing is never welcome. Marketplaces like eBay and Etsy generally tell sellers that everyone benefits, since they have a shot at having their listings appear in other sellers' listings as well.
The fact that Etsy is doing it for traffic coming from social networking sites might seem more palatable than if it were for all traffic. But the fact is, Etsy sellers have spent a lot of energy linking to their listings on sites like Pinterest and Facebook, and some of them say now they may curtail such activity.
Some sellers are advising colleagues to only link to listings on their own websites, not marketplace listings. What do you think?