Amazon is cracking down in the Music category to the dismay of third-party sellers. "Amazon just blocked me from selling CDs just like they did DVDs a year and half ago," a reader told us today. "Yesterday I read about a guy that has sold over a million dollars of CDs and now he is being blocked even though he provided all the info they asked for months ago."
Another reader told us his wife sells used CDs on Amazon and received a performance notification today. "The problems are 1) it is very vague and says certain products in the music category - does that mean ALL CDs or certain CDs only? and 2) as I buy used, I don't have a supplier (and don't offer new products for sale). Any idea what this means?"
The Amazon boards are lit up with sellers who received the same email, some of whom have already lost their ability to list some or all CDs. One is a single mother selling on Amazon to help put herself through nursing school. She said she had built up a solid business over the past 3 years and was frustrated, upset, and disappointed that Amazon is restricting her ability to sell CDs.
"It took me all this time, working very hard to make sure I was following all of Amazon's strict procedures and rules, to build up a somewhat rewarding little business and now it appears that for totally unexplained reasons Amazon is intent on tearing it into shreds. Not sure where to go from here or how to proceed but would certainly like to know the logic behind what is being done and the way it is being done."
For many years, eBay sellers dealt with constant changes, while Amazon was a stable, predictable platform. There might have been lots of things you couldn't sell there, but you knew where you stood going in.
Now it has become clear that having a successful business on Amazon no longer offers stability and security. A successful merchant account on Amazon is no guarantee that the marketplace won't pull the rug out from under you.
Here's the letter Amazon has been sending to sellers in the Music category:
Please read this email carefully. The listing information described below may affect your ability to sell certain products on Amazon.com.
As part of our ongoing efforts to provide a great customer experience, we are implementing additional selling qualifications for certain popular products in the Music category.
In order to apply to sell these types of products, please reply to this email within 30 days with the following:
- Copies of at least 3 invoices or receipts from your primary supplier(s) issued in the last 180 days for your most popular products (covering at least 20 units).
- Contact information for your supplier, including name, phone number, address, and website.
You can send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered. You may remove pricing information, but the rest of the document must be visible.
If we do not hear from you within 30 days, or we are unable to confirm the information you provide, we will remove your listings for certain popular products in the Music category.
To learn more about our policies, search for these topics in Seller Central Help:
- Prohibited Seller Activities and Actions
- Product Detail Page Rules
- Condition Guidelines
Seller Performance Team