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Sat May 20 2017 17:26:15

eBay Bucks Encourages Participants to Sell

By: Ina Steiner

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eBay is running a promotion through its eBay Bucks loyalty program - be sure to look at the details. Those invited to the promotion receive "8% in eBay Bucks on every Qualifying Purchase" - as we confirmed with some readers.

But eBay also offered a subset of participants a reward for selling. According to a site called DannyDealGuru.com:

"Users who purchase eligible items between 5:00AM PT on May 18, 2017 and 11:59PM PT on May 20, 2017 (the “Purchase Earn Period”) will earn the promotional offer.

"Users who list and sell eligible items between 5:00AM PT on May 18, 2017 and 11:59PM PT May 30, 2017 (the "Selling Earn Period”) will also earn the promotional offer. Must sell items by May 30 to earn eBay Bucks worth 8% of the total sales price - up to $100. Rewards will be deposited into an eBay Bucks account by June 30."

A member of the deals site warned that the last time eBay offered such a deal, it was likewise a split deal where some people only saw the standard offer for buying, but not for selling.

Users on FatWallet also discussed the deal. Note that the offer says you must make purchases by the end of today to earn the eBay Bucks, while those who also received the "sell" part of the deal have until May 30th to list - though the items must also sell by May 30th, so no point in waiting.

A reader shared some advice about how they think the eBay Bucks program works:

"I think I figured out who gets what in eBay Bucks. If you spend X amount of money one week, the next week you get an eBay bucks for offer for X%. If you spend more than X, then the eBay Bucks offer arrives in 2-3 day with a higher percentage. eBay has an algorithm or bot that carefully tracks spending and spending amounts. So what I do is to cluster purchases, wait for the offers which always come, and then use them for the bigger ticket items if the percentage-off is "right.""

eBay may be using similar behavioral targeting to extend the selling deal only to those participants who don't usually sell. Remember, you must be a member of the program to get these offers, and they're by invitation only. (Is there any reason not to join?)

Promotions where eBay rewards shoppers for making purchases are welcome by sellers, but many other promotions we've seen eBay running lately have been coupons that only work for purchases from a select few sellers. Its emails and site messaging also send people to its "Deals," likewise limited to big brands and large sellers. 

Aside from whether such practices are fair to all sellers or not, are they really good for the marketplace as a whole? If you ran eBay, what would you do to get buyers buying?




Comments (9) | Permalink

Readers Comments

eBay Bucks Encourages Participants to Sell   eBay Bucks Encourages Participants to Sell

This user has validated their user name. by: Ming the Merciless

Sat May 20 21:11:16 2017

Ebafia needs fewer sellers and more GOOD buyers. NOT the scamming, lying buyers with their hilarious 100% feedback who rent and return and who file frequent SNAD complaints.

Ebafia needs to re recruit the GOOD buyers who left ebafia because of ebafia's anti customer policies and restore MUTUAL feedback to HELP stop the seller exodus and scamming of honest sellers.

If they're really an "IT company" as they claim, then they have or should be able to easily put together a database of high ticket inactive GOOD buyers and send them coupons culling the bad email addresses as these coupon emails bounce.

Ebafia knows exactly what will bring back good sellers and good buyers. They just deliberately refuse to make the changes because constructive change would take a few quarters.

Ebafia management can only see three months into the future and as far their next freebie stock options.

The only long term strategic planning they're capable of us Brian Burke's growing list of how to screw small sellers without the sweetheart deals ebafia gives their favored sellers.

Ebafia created a selling environment where they hate sellers, we hate them, and there's a pervasive atmosphere of distrust between sellers and buyers.

It is an unhealthy, angry selling environment that MUST change is ebafia is to survive.

eBay Bucks Encourages Participants to Sell   eBay Bucks Encourages Participants to Sell

by: FeelingFroggy This user has validated their user name.

Sun May 21 06:29:21 2017

We haven't bought a single item on ebay since last year. We are constantly offered the ebay bucks.

Sometimes with the sell portion.

This offer was for the 8 percent. We have also found if you don't use it the next time it will go higher.

Ebay bucks isn't a way of saving money. Its just another gimmick of a site who is desperate for income.

eBay Bucks Encourages Participants to Sell   eBay Bucks Encourages Participants to Sell

This user has validated their user name. by: eXtinctBay

Sun May 21 10:35:32 2017

Didn't eBay cut many of the Bucks perks & discounts on the first of January? Just like the 50% slashing of TRS+ discounts this month??

Of course they want more items to be offered for sale on the site. Then eBay can brag to Wall Street about the increases in sellers and GMV.

Wonder if any of the mutual fund folks who have purchased the overwhelming percentage of their stock truly have an idea of the foolish business practices eBay employs......

eBay Bucks Encourages Participants to Sell   eBay Bucks Encourages Participants to Sell

by: Trying-My-Best This user has validated their user name.

Sun May 21 15:38:12 2017

eBay has buyers?!  

eBay Bucks Encourages Participants to Sell   eBay Bucks Encourages Participants to Sell

by: RL15 This user has validated their user name.

Sun May 21 17:50:21 2017


Just more smoke and mirrors.

Nothing that will bring back former good sellers and good buyers.

eBay Bucks Encourages Participants to Sell   eBay Bucks Encourages Participants to Sell

This user has validated their user name. by: Rexford

Mon May 22 14:43:38 2017

It is clear, eBay constantly courts more sellers for the fees.  If they spent the time courting buyers like they do sellers all sellers would be better off and eBay would profit as well.  It is clear that they do not give a hoot about sellers' success as long as they are raking in the listing fees.

I spent a lot of time this weekend checking completed listings on eBay. The sell thru was shockingly abysmal.  Great items, great brands, good prices, extremely low sell thru rates.

Something is really really wrong here.

eBay Bucks Encourages Participants to Sell   eBay Bucks Encourages Participants to Sell

by: 27tcle This user has validated their user name.

Tue May 23 08:48:44 2017

They time that large ebay bucks promotion too close to the due date of the paypal credit payment and ebay fees payments, and at the same time, the week of the promotion almost no sales. IMHO, they dangle it like a carrot as bait.

eBay Bucks Encourages Participants to Sell   eBay Bucks Encourages Participants to Sell

by: Volvo351 This user has validated their user name.

Tue May 23 09:04:30 2017

I don't need 'incentives' to try to do business. I need sales. eBay's non-functional 'search engine' and poor reputation are destroying sell-thru. Gimmicks like 'eBay Bucks' don't impress me. They always renege on these offers anyway; no one takes them seriously anymore.

eBay Bucks Encourages Participants to Sell   eBay Bucks Encourages Participants to Sell

This user has validated their user name. by: weber796
Web Site

Thu May 25 00:05:12 2017

WHENEVER EBAY COMES UP WITH A IDEA IT ELIMINATES SELLERS STILL FAVORING CROOKED BUYERS



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