eBay is running a promotion through its eBay Bucks loyalty program - be sure to look at the details. Those invited to the promotion receive "8% in eBay Bucks on every Qualifying Purchase" - as we confirmed with some readers.
But eBay also offered a subset of participants a reward for selling. According to a site called DannyDealGuru.com
"Users who purchase eligible items between 5:00AM PT on May 18, 2017 and 11:59PM PT on May 20, 2017 (the “Purchase Earn Period”) will earn the promotional offer.
"Users who list and sell eligible items between 5:00AM PT on May 18, 2017 and 11:59PM PT May 30, 2017 (the "Selling Earn Period”) will also earn the promotional offer. Must sell items by May 30 to earn eBay Bucks worth 8% of the total sales price - up to $100. Rewards will be deposited into an eBay Bucks account by June 30."
A member of the deals site warned that the last time eBay offered such a deal, it was likewise a split deal where some people only saw the standard offer for buying, but not for selling.
Users on FatWallet
also discussed the deal. Note that the offer says you must make purchases by the end of today to earn the eBay Bucks, while those who also received the "sell" part of the deal have until May 30th to list - though the items must also sell by May 30th, so no point in waiting.
A reader shared some advice about how they think the eBay Bucks program works:
"I think I figured out who gets what in eBay Bucks. If you spend X amount of money one week, the next week you get an eBay bucks for offer for X%. If you spend more than X, then the eBay Bucks offer arrives in 2-3 day with a higher percentage. eBay has an algorithm or bot that carefully tracks spending and spending amounts. So what I do is to cluster purchases, wait for the offers which always come, and then use them for the bigger ticket items if the percentage-off is "right.""
eBay may be using similar behavioral targeting to extend the selling deal only to those participants who don't usually sell. Remember, you must be a member of the program
to get these offers, and they're by invitation only. (Is there any reason not to join?)
Promotions where eBay rewards shoppers for making purchases are welcome by sellers, but many other promotions we've seen eBay running lately have been coupons that only work for purchases from a select few sellers. Its emails and site messaging also send people to its "Deals," likewise limited to big brands and large sellers.
Aside from whether such practices are fair to all sellers or not, are they really good for the marketplace as a whole? If you ran eBay, what would you do to get buyers buying?