|Tue May 2 2017 22:11:08|
What Happened to Etsy in February?
By: Ina Steiner
Etsy said on Tuesday it had a challenging February
that contributed to lower than anticipated first quarter results. (It also announced a management shakeup and layoffs, see the previous blog post.) Etsy executives said they were still analyzing what happened, and discussed macro and political issues among other things.
We listened to eBay and Amazon's conference call and didn't hear any mention of a poor February, though it's possible there were some behaviors that occurred that didn't impact their marketplaces enough to warrant a mention, as was the case with Etsy.
We went looking for issues that may have played a role. Here's a look at some of the changes Etsy made in the first quarter - let us know if you think any of them could have had an impact on its performance in February.
: Etsy announces multi-seller checkout - lots of buyers had problems - link
Etsy removed credit card icons in checkout for shops with standalone PayPal - link
Removed bulk-editing of variations in February. (Etsy made improvements to its variation feature within listings, but it took away a feature that is crucial to many of its sellers: no more bulk-editing of variations across multiple listings.) - link
Did you notice a decline in traffic and sales in February? If so, have sales rebounded? To what do you attribute Etsy's poor February performance?