|Tue Apr 18 2017 22:30:30|
PayPal Ad Promotes Purchase Protection
By: Ina Steiner
PayPal is running a new ad campaign called "PayPal Can Do That," according to some media trade publications. One such ad promotes PayPal's purchase protection.
Letting customers know they are protected is important - boosting confidence can improve sales, especially for shoppers who are buying something online sight unseen from an unknown seller.
But marketplace sellers can be sensitive to the message certain such marketing sends to buyers given the abuse that sellers must deal with from "bad buyers."
You can read more about the new PayPal ad campaign in this article
on MediaPost.com, which writes, "The first phase of the “PayPal Can Do That" campaign will be supported through a national paid media plan across digital properties including NBC, ABC, Bustle, Facebook and Instagram with a range of creative video and ad content from April 18 to June 30."
And you can take a look at the ads on this page
of AdWeek.com - let us know what you think of the ads and if PayPal strikes the right tone when it comes to buyer protection.