|Sat Mar 25 2017 17:53:37|
Brands Find Another Way to Limit Online Sales
By: Ina Steiner
We've discovered another way big brands are limiting sales of their products on ecommerce platforms: they're calling on credit card companies to act as enforcers.
A reader said that when a buyer tried to purchase one of their vintage items, the ecommerce platform sent the seller a demand that they provide proof they were authorized to sell that brand.
The seller was not an authorized reseller, but did own the individual item and had every right to sell it (again, it was a vintage item). Nevertheless, they were unable to get the platform to process the transaction.
The platform blamed Mastercard BRAM - according to Mastercard's website:
"BRAM is an initiative designed to protect MasterCard and its customers from illegal and brand-damaging transactions, which may pose significant fraud/regulatory/legal risk, or may cause reputational damage."
It's understandable that brands are frustrated over counterfeit goods, but they can also overreach when it comes to resale. Have you experienced difficulties selling used/vintage brands? Have you ever encountered BRAM used in this way?