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Tue Mar 21 2017 23:03:44

Amazon Program to Help Crackdown on Fakes

By: Ina Steiner

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Amazon is expanding a program it began working on last year to crack down on counterfeit goods. According to this article in CNBC:

"As early as next month, any brand can register its logo and intellectual property with Amazon so the e-commerce company can take down listings and potentially seller accounts when counterfeits are flagged, Peter Faricy, vice president of Amazon Marketplace, said in an interview on Monday."

It sounds like worthy intentions, though we have reservations given how brands can bully online merchants.

What do you think of Amazon programs designed to crack down on fakes, which sounds like it has similarities to eBay's VeRO program? Are there unintended consequences to Amazon's program?




Comments (9) | Permalink

Readers Comments

Amazon Program to Help Crackdown on Fakes   Amazon Program to Help Crackdown on Fakes

by: FeelingFroggy This user has validated their user name.

Wed Mar 22 07:04:10 2017

I hardly believe that all of a sudden Amazon found a way to get rid of all the fakes.

Just more face speak that will go no where.

Amazon nor Fleecebay will never get serious about fakes until the can find a way for it not to effect the bottom line.

If the truth be know these so called fakes probably create more money than the so call real stuff.

Amazon Program to Help Crackdown on Fakes   Amazon Program to Help Crackdown on Fakes

This user has validated their user name. by: eXtinctBay

Wed Mar 22 11:59:43 2017

When these brands can use their logo and flag down any item deemed to be counterfeit, it will certainly not be a free service.

The eBay VeRO Cosa Nostra has demonstrated this. But will they go after Asian sellers (since most all of the fakes come from there), or just US vendors??

Seems like an illusion that a e-commerce site would actually protect customers from purchasing bogus merchandise, when they are profiting tremendously from it.

Amazon Program to Help Crackdown on Fakes   Amazon Program to Help Crackdown on Fakes

This user has validated their user name. by: RKTOYS

Wed Mar 22 12:45:49 2017

Yeah, right, I've reported listings with "KO VERSION" right in the @$%&ing title and their response was that they didn't see the problem and thus wouldn't act.

Amazon Program to Help Crackdown on Fakes   Amazon Program to Help Crackdown on Fakes

by: mcposty This user has validated their user name.

Wed Mar 22 13:49:19 2017

It just means competition can abuse this and can have you taken down for no reason. Even if a dog reports it they take u down.

Their first step should be banning china from selling. If they do not do that then they do not care about fakes

Amazon Program to Help Crackdown on Fakes   Amazon Program to Help Crackdown on Fakes

This user has validated their user name. by: bitbybit

Wed Mar 22 14:21:46 2017

Even Alibaba is cracking down on counterfeits.

Amazon Program to Help Crackdown on Fakes   Amazon Program to Help Crackdown on Fakes

by: pace306 This user has validated their user name.

Wed Mar 22 15:33:23 2017

Counterfeits or unauthorized?

EVERY person I know who sells on Amazon whose ever gotten a notice about this issue has experienced the later and not the former.

Amazon allows makers to use Copyright to gate and block brands and items.

Lets see where this goes........

Amazon Program to Help Crackdown on Fakes   Amazon Program to Help Crackdown on Fakes

by: mcposty This user has validated their user name.

Wed Mar 22 16:08:48 2017

Alibaba is mostly fakes there will be nothing to sell if they cracked down.

Amazon Program to Help Crackdown on Fakes   Amazon Program to Help Crackdown on Fakes

by: Moonwishes This user has validated their user name.
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Thu Mar 23 02:19:16 2017

Amazon can cut many of those fake sellers right at the beginning by not allowing downloaded files of items to sell and no more than 100-200 item listings for the first month or two. This way they can see how these sellers list - are they doing it properly? If they sell something do they have it in stock? Is it shipped and received immediately. Only after a new sellers has proved themselves to be competent sellers should they be allowed to list by a download file and make the move up to pro seller. I don't know of any other company where a newbie can walk in and be able to do what they want to without proving themselves to be competent. On the Amazon forums it is not at all unusual to have newbies come in asking questions that show they don't know what they are doing.                    They have no concept of the rules, have no concept of FBA or FBM, no concept of fees, etc. Why should they be allowed (or the big Scam-R-Us company) do it several times a day. of course Amazon could catch them and stop them immediately the minute that download starts coming through. Instead they do this latest 'crackdown on fakes'. Don't let those 'Chinese' sellers list like that in the first place and then it wouldn't be such a big deal in the first place and much easier to find the true offenders.                

Amazon Program to Help Crackdown on Fakes   Amazon Program to Help Crackdown on Fakes

by: zenbreeze This user has validated their user name.

Thu Mar 23 10:17:05 2017

I hope that's true.  Last year, I was subjected to a tidal wave of fakes, using my paintings to make products.  amazon was less than cooperative about removing them.  It was hit & miss but, basically, they wouldn't remove any using FBA, which are the bad ones because buyers don't know they're buying overseas fakes--the warehouses are in the US. My sales divebombed over it.  I made maybe 30% last year of what I'd made previously.  I'll try reporting some again and see if they're any better about removing them.  My brand was already registered.  Although that helps a little, my problem was that the fakes were doing separate listings, not listing under my brand.  If Amazon really will protect ''intellectual property'', that would help tremendously.  But I'll have to see it to believe it.



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