Amazon is running a site-wide sale today in the US, offering a discount of $8.62 on orders of $50 or more. Sellers' immediate reaction might be glee at the prospect of more sales.
However, according to terms and conditions, "Offer only applies to products sold by Amazon.com" - so not surprisingly, Amazon is not offering sellers a subsidy, which it would be doing if it had to extend the discount to third-party goods.
The good news: expect more traffic to Amazon today.
The bad news: shoppers will only be rewarded for purchases made from Amazon, not from third-party merchants.
The reason Amazon is holding the promotion is to thank customers for ranking it number one in the annual Harris Corporate Reputation Poll for the second consecutive year. It explained:
"Amazon has now ranked in the top 10 for nine straight years and this year earned a record-high score of 86.27 for the 18-year survey. The survey, conducted by Harris Poll, surveys more than 23,000 people across the U.S. on six dimensions of corporate reputation - Emotional Appeal, Workplace Environment, Products & Services, Financial Performance, Vision & Leadership, and Social Responsibility - and respondents rated Amazon "excellent" in all six."
Sellers who want to take advantage of the promotion themselves should know, "Customers can take advantage of the discount by entering the code BIGTHANKS at checkout." You can find the details and terms and conditions on this page
Let us know your reaction to the 17% discount on Amazon orders today.