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Fri Nov 3 2017 23:39:32

Amazon Changes the Add to Cart Button

By: Ina Steiner

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In looking at an item on Amazon this evening, I noticed the Add to Cart button was yellow instead of orange, and the shape of the corners seemed a bit more square. Hovering the mouse over the button changed the color of the button to orange.

It seems Amazon is either testing button designs or is rolling out the change in phases. 

Here's a screenshot of a listing that shows the yellow button:


And here's a screenshot of the same listing with the mouse hovering over the button, which turns it orange:


Also note that when hovering the mouse over the Add to Cart button, a box pops up that reads, "Select Size from the left to add to Shopping Cart." (This only occurs when size must be specified.) The Add to List pulldown design has also undergone a change.

Amazon doesn't make a lot of design changes - and the button has always been orange, so this seems pretty significant. (The yellow seemed a bit jarring to my eyes.) Have you noticed any Amazon design changes?




Comments (5) | Permalink

Readers Comments

Amazon Changes the Add to Cart Button   Amazon Changes the Add to Cart Button

by: Snapped This user has validated their user name.

Sat Nov 4 18:42:39 2017

This appears to be more than a 'design' change (aka for the sake of it, as some other notible platforms perform so to claim 'innovation').  Unless the reminder popup has previously presented, this seems to be a useful functional change to prevent purchase before a customer required choice is made, which would leave a seller clueless for swift and satisfactory fulfillment.

The color change while seemingly then redundant, seems to also have had it's intended effect, in that you did (and presumably would more likely, as a buyer would NEED to) notice it - in this case enough to lead to this thread.

And if the above is true, it's beyond sad that a platform that wants to so badly emulate Amazon, couldn't take a lesson in true innovation from it.  

'Course their hammered together rusty cart's got them cockeyed wheels, so there's all that to fix first...

Amazon Changes the Add to Cart Button   Amazon Changes the Add to Cart Button

by: Paul W This user has validated their user name.

Mon Nov 6 00:25:39 2017

A huge improvement would be for eBay to remove the ''Buy it Now'' button so that everything is added to cart.  This would, among other things, cut down on the need to refund postage overpayments, which eBay suggests could lead to seller defects.

Amazon Changes the Add to Cart Button   Amazon Changes the Add to Cart Button

by: Chicago48 This user has validated their user name.

Mon Nov 6 04:39:15 2017

I tested the Cart button and it does change colors, but so what?

Amazon Changes the Add to Cart Button   Amazon Changes the Add to Cart Button

by: Beth This user has validated their user name.

Mon Nov 6 06:28:48 2017

More to the point, I pushed the add to cart and it brought a long page of the "rabbit trails" stuff - People who bought THAT also bought.:
A
B
C
D ad infinitum

a page ... with multiple other options

so they are upselling things where ebay just "yells" at the seller and the buyer and does nothing to help.  Why can't they scrape amazon's code, figure out how to do the same exact thing and to give the proper combined shipping and let us sell.  Oh wait first my items would have to appear in search.  never mind, forget I asked.

Amazon Changes the Add to Cart Button   Amazon Changes the Add to Cart Button

by: Chicago48 This user has validated their user name.

Mon Nov 6 07:50:00 2017

Amazon is making it difficult to buy anything because of all the accompanying sponsored ads for their "recommended" items.  Overstock has a more simple easy interface.  That's a site that gets no promo, but it's a good site.
I like clean interface sites and the more AMZ piles on the more difficult it becomes to find stuff.



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