|Thu Oct 26 2017 21:16:52|
Get Ready: Amazon Requires Sellers to Set Up 2SV
By: Ina Steiner
Amazon is requiring sellers to set up two-step verification on their accounts by November 1st. The company initially tried to make the security practice mandatory for sellers in June, but ran into some issues. On Friday, Amazon notified sellers of the following:
Two-Step Verification is Mandatory by November 1
We want to make sure that all Seller accounts are more secure during and after the holiday season. To accomplish this, we require all Seller Central users to enable Two-Step Verification (2SV) before November 1. After that date, you will not be able to sign into Seller Central until you enable 2SV. Make sure that you and anyone with permissions for your account have enabled 2SV in order to ensure uninterrupted access to Seller Central.
As we wrote in May when Amazon first announced the new requirement, "Fraudsters have been targeting Amazon and its sellers' accounts of late, as we've reported, and it looks like Amazon is looking for more ways to keep its third-party merchant accounts safe." But Amazon put the requirement on hold in June while it developed alternative solutions to enable the verification - it seems a number of sellers requested the option to use a landline.
In mid-September, Amazon let sellers know they could begin enabling Two-Step Verification with a cell phone, landline, or authenticator app, but noted it was optional. On October 20th, it announced the 2SV would become mandatory next month.
Amazon is not alone in implementing authentication and verification policies, and many services are increasingly demanding that customers set up two-step verification.