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Wed Sept 21 2016 15:46:54

Etsy Retires Treasuries over the Objection of Sellers

By: Ina Steiner

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Etsy is retiring a much beloved feature called Treasuries after removing it from the home page in the spring. Nearly 200 comments bemoaning the decision quickly accrued underneath the announcement on Wednesday.

Etsy Treasuries are member-curated shopping galleries that showcase items from across multiple sellers, often with certain themes.

Sellers were quick to point out that over 1,000 users had previously signed a petition to bring back treasuries to the home page, and the petition saw renewed activity on Wednesday, such as the following comment left by a seller:

"Treasuries are a good marketing tool within Etsy for shops to get their items noticed by buyers. Without this how are they going to find us? It helps drive traffic to our shop."

Another seller explained that while they had never made an immediate purchase from a Treasury, the feature had influenced future purchases, since it helped them find sellers to follow from whom they purchased at a later time.

"...Did I buy things directly from one feature in a treasury, no not that I can recall. However, I found through treasuries people I wished to follow both those who created fabulous treasuries and those who were featured in them. In finding and following them through treasuries, I did then later buy. It was based on having originally becoming aware of all these wonderful sellers through treasuries..."

Another seller said Treasuries were an important part of her team's online marketing for their forthcoming Etsy Made Local holiday craft fair - "we now need to reorganise and re-think a publicity campaign that was already established and ongoing." The seller added, "It's not all about the sales and stats, it's about the community too. We are losing a part of what made Etsy special."

Etsy said its data showed few buyers viewed Treasuries, and even fewer purchased from them. It's hard to understand the disconnect since, in general, sellers don't spend a lot of time on activities they feel aren't worth the effort.

One seller wrote, "Team Treasuries is how I make the majority of my sales. I don't understand the purpose for this change. I cannot afford to purchase ads on Etsy for all my objects. As a relatively new seller, I rely on small sales."

Etsy does offer sellers a way to give their listings extra exposure through a paid program called Promoted Listings, and in August, Etsy revealed that revenue through the program grew faster than Marketplace revenue in the second quarter.

From Etsy's announcement: "On October 5, we will be removing links to the Treasuries page from buyer access points, including the homepage, Favorites page and user profile. Existing Treasuries will still be accessible, and we do not have current plans to remove these from the site. External links to Treasury pages will continue to function, and buyers can still purchase available items from these Treasuries."

Let us know what you think of Etsy's decision to retire Treasury.




Comments (10) | Permalink

Readers Comments

Etsy Retires Treasuries over the Objection of Sellers   Etsy Retires Treasuries over the Objection of Sellers

by: mcposty This user has validated their user name.

Wed Sep 21 16:09:24 2016

Cant have free advertising on the home page. Cant they just tell the truth.

Etsy Retires Treasuries over the Objection of Sellers   Etsy Retires Treasuries over the Objection of Sellers

by: ruthie This user has validated their user name.

Thu Sep 22 00:07:37 2016

No big deal. I've never looked at a treasury on etsy ...wouldn't know where to look.  

Etsy Retires Treasuries over the Objection of Sellers   Etsy Retires Treasuries over the Objection of Sellers

This user has validated their user name. by: The End

Thu Sep 22 00:13:10 2016

They need to get rid of "Pattern" too.
It's a waste of server space.

Etsy Retires Treasuries over the Objection of Sellers   Etsy Retires Treasuries over the Objection of Sellers

This user has validated their user name. by: Rexford

Thu Sep 22 07:29:27 2016

"Etsy does offer sellers a way to give their listings extra exposure through a paid program called Promoted Listings..."

They are so eBay. Greed ruins another site.

Etsy Retires Treasuries over the Objection of Sellers   Etsy Retires Treasuries over the Objection of Sellers

by: felyne This user has validated their user name.

Thu Sep 22 07:41:37 2016

I've bought items off of a treasury and have seen other items-sold, b/c we fav each one of them and they get around. I liked treasuries for that reason.  

Etsy Retires Treasuries over the Objection of Sellers   Etsy Retires Treasuries over the Objection of Sellers

by: Flying Childers This user has validated their user name.

Thu Sep 22 08:33:25 2016

The idiot techs who work there care more about transgender bathrooms than they do about Search.

Etsy has, hands down, the worst search function on the internet.  If you put in a search term like "Leah Stein" jewelry, it returns no results and does not even SUGGEST the correct spelling which is "Lea" Stein, one of the most sought after, vintage jewelry designers.

I have no hope that the "new" search engine will help anything.

As far as treasuries- there was no way they could make money off of them, so of course they discontinued.  They want people to buy their absolutely useless promoted click listings.

Etsy Retires Treasuries over the Objection of Sellers   Etsy Retires Treasuries over the Objection of Sellers

by: pennyemporium This user has validated their user name.

Thu Sep 22 12:42:06 2016

i suspect etsy is trying to ''hide'' the egg on it's face.  after they re-classified the ''handmade'' definition, there were a number of sellers who created treasuries comprised of remarkably similar ''handmade'' items, such as the imfamous bubble necklace:

https://rusetsy.wordpress.com/2013/11/03/now-you-see-it-now-yo
u-dont/

and
then got roundly slapped by etsy for doing so....

Etsy Retires Treasuries over the Objection of Sellers   Etsy Retires Treasuries over the Objection of Sellers

by: Noneya This user has validated their user name.

Thu Sep 22 13:11:03 2016

So sales will be 'slightly' affected? Down from 4k per mo. last year to 1k per mo. this year?
Starbucks pays better than quitting your day job for this everlasting downward spiral.

As a customer nothing turns me off more than a search engine that decides what I'm looking for is a duplicate of the other thing I was looking for last month. Trends happen when tastes change.  

Etsy Retires Treasuries over the Objection of Sellers   Etsy Retires Treasuries over the Objection of Sellers

by: bookish This user has validated their user name.
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Thu Sep 22 21:33:47 2016

The treasuries have been mostly hidden for a while now.  I'm not even sure how customers would find them.

Killing the traffic then killing the feature because of low traffic is a time honored tradition of the internet. :)

Etsy Retires Treasuries over the Objection of Sellers   Etsy Retires Treasuries over the Objection of Sellers

by: betsys.bijoux This user has validated their user name.
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Fri Sep 23 23:58:21 2016

Etsy forgets that the sellers promoting the treasuries also buy from them.  Plus I have had customers find my shop via a treasury include and then become a regular.  

Treasuries will be sorely missed!



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