|Tue July 26 2016 21:09:56|
eBay Mimics Amazon Buy Box with Test of Top Pick Page
By: Ina Steiner
eBay's process of Amazonification may be nearly complete as it tests its own version of the Buy Box.
UK merchant Bamford Trading blogged about the new page they spotted and noted how eBay picked a single seller's listing to display to shoppers on a product page complete with product reviews.
"If this isn't a direct imitation of the Amazon Buy Box then it's a good copy," they blogged.
eBay CEO Devin Wenig had warned Wall Street analysts last week that it had begun testing search results pages. But the page came as a shock to sellers who had no warning from eBay. In fact, few sellers seem aware of the page - during testing, it's a bit behind the scenes.
On its eBayExpert.co.uk blog
, Bamford Trading discussed the new page and its implications for sellers like themselves.
"What does this mean for you as a seller? Well of course the aim is to win the Buy Box. How? We don't know given some sellers are featured/rotated with poor feedback and higher prices."
Here's a link to one such page
, though it may disappear in time. Note that on eBay.com, the Top Pick pages do have a Buy It Now button, unlike the pages displaying on eBay UK.
We've got much more on the new eBay Top Pick page with a screenshot in Wednesday's Newsflash (available now
Take a look and let us know what you think.