eBay has a feature on the new Seller Hub main page called "Sales perspective last 31 days." It shows sellers how their sales are performing compared to the prior 31 days and compared to the same period a year ago. It also shows how the overall market on eBay has performed so sellers can get a sense of the overall demand for the goods they sell.
One seller wrote on the eBay boards
, "I absolutely LOVE that eBay has added "Sales perspective last 31 days" to the Overview page! It is yet another great tool in helping me to gauge the "big picture" in how I'm doing. Thanks eBay!!!"
Another seller wrote to us to say they grew their business in a few short years thanks in part to eBay, but they're concerned now thanks to what they call a steady decline in business for almost a year.
They decided to opt in to the new Seller Hub after unsuccessfully trying to boost sales (including "repricing their listings, new photos, relisting, better titles and keywords, off-site adds, literally anything that crossed our minds").
They noticed the "Sales perspective last 31 days" chart and told us, "The thing that startled me wasn't our own performance since it's what we've been seeing but eBay's own performance. If the report is correct eBay is down 90% in this category."
While their sales dropped nearly 7% in the subcategory in which they sell, the chart showed eBay had dropped by 91%. It also showed the seller's sales had dropped over 45% compared to the same period a year ago (compared to a drop of 90% by eBay in the same period).
We're curious first whether sellers are checking analytics provided by eBay, such as this 31-day sales perspective, and secondly, what sellers are seeing.
And are there any other reports that you check on a regular basis to measure your performance?