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Tue Apr 5 2016 12:31:41

Etsy Launches Website Builder for Sellers

By: Ina Steiner

Sponsored Link

Etsy sellers can now launch their own ecommerce stores that integrate with their Etsy shops. The marketplace announced Pattern by Etsy, which costs $15/month and comes with unlimited storage.

"Turn your Etsy shop into your own website with Pattern - Create a custom site in minutes," the site explains. The compelling value to sellers: "Every listing you add to your Etsy shop will automatically be added to your Pattern site, with no additional listing fees."

Sellers can manage their Etsy shop and their Pattern site from the same place - inventory syncs automatically, an important feature for sellers of one-of-a-kind items (no selling an item on one channel that has already sold on the other). 

Here are some key features:

Payment processing: Buyers can check out and pay just like they do from your Etsy shop. The transaction fee's the same too - just 3.5%.

Custom domains: Get the URL you've always wanted or connect your Pattern site to one you already own.

Data to nerd out on: Access abundant stats and analytical tools to keep your business growing.

Made for mobile: Your site will always look nice, no matter the device.

No storage limits: Add all the awesome you'd like - there's plenty of room for it.

The concept of a marketplace helping sellers build their own storefront isn't new; eBay acquired ProStores, Amazon launched Webstore - but neither one survived. eBay had always been ambivalent about helping its sellers list off-eBay, and Amazon found Webstore to be an unnecessary distraction. (Interestingly, eBay chose to recommend sellers migrate to Bigcommerce, while Amazon recommended their Webstore sellers migrate to Shopify.)

With Etsy Pattern, there's a tighter integration than with ProStores (it's not clear that sellers can add a listing to Pattern directly without first posting it to their Etsy Shop), and the company is striving to bring more sources of revenue to shareholders.

See more information on the Etsy blog, and let us know what you think, and we'll have more in tomorrow's Newsflash.




Comments (48) | Permalink

Readers Comments

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

This user has validated their user name. by: Marie

Tue Apr 5 14:53:12 2016

In reading more about this, Etsy requires that you subscribe to Direct Checkout with Etsy to get the free 30 day trial.  However I don't see anything about it being required if you don't care about the 30 day free trial!?!?

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

This user has validated their user name. by: Marie

Tue Apr 5 15:00:40 2016

I have discovered that without having Direct Checkout, you can not have the Pattern Website.

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

by: Nuts2U This user has validated their user name.

Tue Apr 5 15:03:58 2016

A seller's Etsy listings are mirrored on Pattern. There's no way to differentiate stock between your Etsy store and your Pattern store.

On Etsy's user forum, people are asking if Pattern will increase their Google exposure. (A reasonable thing to expect for increased fees.) Etsy is being coy about answering. As I understand Google search/shopping, duplicate listings with exact same titles are excluded (which is the situation with Pattern; listings can't be customized).

In addition to the $15/month usage fee for Pattern, Etsy also charges commissions for Pattern sales.

Great. Pay Etsy extra to duplicate listings nobody can find. Sign me up! (Not)

Like a lot of other people, my Etsy sales have plunged into oblivion. Etsy becomes exponentially more irrelevant with every dumb new idea.

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

This user has validated their user name. by: White Rabbit

Tue Apr 5 15:04:48 2016

as said in the old days... "where is the Beef!"

simply a clone of your etsy shop with fees and requires a FVF. Just another scam to rip off the sellers. Reminds me of Zibbet.. so Etsy is now copying zibbet :-)

Stand alone Website? LOL i dont think so. a scam to benefit Etsy? yes. and plenty of sellers on Etsy that will buy into this.. for a bit.

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

This user has validated their user name. by: White Rabbit

Tue Apr 5 19:11:43 2016

this is etsy's idea of a domain address for a shop  :-)

https://www.etsy.com/your/shops/me/pattern/home
R>5
.. yes 5 sub levels so i guess you would need a custom domain name :-)

more programming at the Etsy 12 year old level

most sites have 3 levels-

www.example.com/shop/yournamehere

i doubt Google would search 5 levels deep? and why should they? it is like saying you don't matter at all. you just wasted $15 a month for nothing.

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

by: Royal Presence This user has validated their user name.
Web Site

Tue Apr 5 19:25:24 2016

This was news to me. Once I got home from work and read the announcement. I was of the understanding that the new format of Etsy shops was going live today. Then to learn there is another option of having an Etsy site generated by Pattern was making my head spin. After a day of learning new software at the workplace, I wasn't in the mood for additional education in the online space. Ah well, that is technology these days, I guess.

I'll try it to see what it entails, but I'm not sure what it is really all about yet, what the benefits are if any and how it will improve a shop's performance. Time will tell. I'll keep alert to any articles you post to keep abreast of this new entity.

Sincerely,

Paula

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

This user has validated their user name. by: IDKwhoIare

Tue Apr 5 23:46:18 2016

I read on the Etsy Forum that a Buyer has to have (or make) an Etsy ID to buy at ''new'' Pattern stores.  If that is true, I am appalled that Etsy thinks it is okay to charge people anything for this complete and total duplication of their site.  What is the point?  Anyone?  I am not sure that I care to waste any time looking into this ''storefront''...  egad.  SMH...this just seems stupid beyond reality.  Is this a joke or am I missing something (a few BIG somethings!).

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

This user has validated their user name. by: White Rabbit

Wed Apr 6 06:26:18 2016

IDK,
it is a complete rip off

all you need to do as one of my fellow members stated.. id go to fo daddy and get a domain name and have it re directed to your etsy shop. so simple and FREE not $180 a year.

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

by: Writings on the Wall This user has validated their user name.

Wed Apr 6 08:42:52 2016

So sad. Etsy has lost trust of sellers with each new "improvement" and "seller services." The forums are afire with this one!
On another note: they hired a lobby person--probably to fight proposed regulations about "inversions" whose purpose is to avoid taxes (the Ireland entity).

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

This user has validated their user name. by: The End

Wed Apr 6 10:55:41 2016

It's a kindergarten piece O' junk.
I'd be embarrassed to tell people I have a website if this is what their going to see.
It's anti-commerce in the making.
YUK ! Normally I'd say, "try again".
But Don't Bother.

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

This user has validated their user name. by: IDKwhoIare

Wed Apr 6 12:17:06 2016

Verified in the Comments section of the announcement via Taylor Combs (Seller Development Team) that yes, Buyers have to register at Etsy to buy anything from a Pattern store, here is quote as to why from Ms. Combs:

''We expect that buyers will feel more comfortable checking out on a website that they may be familiar with. Having an account also ensures that buyers can easily receive updates about their order and track shipments. This also allows Etsy to assist you should any transaction-related issues arise. For these reasons, we require buyers to have or create an Etsy account prior to purchasing.''

What a croc....smh. I am seeing a lot of people saying they are trying this out...like lemmings to a cliff edge.  I can only assume that they are so desperate for exposure that they are willing to be swindled out of that fee to get it.  Sad.  I hoped Etsy would not be as bad/crooked as eBay.

The other advantage Etsy receives by doing this:  one can only participate with Direct Checkout enabled. So they lure peeps with this possible exposure to leave the stand alone Paypal and use the very not free DC...more fees for them again.

I understand that they (Etsy) are around to make money.  What I don't understand is why Etsians want to pay so much for no more additional exposure/sales than they are getting now.

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

This user has validated their user name. by: BuildingMyOwnSite

Wed Apr 6 14:21:38 2016

''Writings'' said:
''On another note: they hired a lobby person--probably to fight proposed regulations about ''inversions'' whose purpose is to avoid taxes (the Ireland entity)''

Etsy has turned into exactly what should be expected.  They are a full-fledged modern American corporation.  So they will remove money from the pockets of Americans, take it elsewhere, and do so “because taxes are so high here”.  That's monetizing.  This entire Zibbet-like store hosting is also, just as was said by others, monetizing.  So is off shoreing and tax evasion.  Unfortunately it does not involve the sellers that built Etsy.  My God, wouldn't a company worth a couple BILLION dollars, owe something to the hard working folks that built it?  It was NOT the programmers, and idiotic admins that built it.

This reminds me of before they went public.  I'll never understand how these corporations manage to sucker so many good people into thinking that they are some sort of a benevolent organization.  Plenty of Etsy sellers see the problems, and post accordingly on the forums.  Plenty of Etsy admins give sooooooooooo tiring, evasive, worthless answers.  But as on Ebay, only a small percentage of sellers read the forums.  Most are just too busy taking care of a family, and running a small business, to really understand how a big corporation is lying to them, and picking their pockets.

The TRULY sad thing here, is that ETSY, is located in BROOKLYN !!! , and was built on BONA FIDE handcrafters.  Then they open up to TOTALLY, TRANSPARENT, FAKE Chinese (& other) manufacturers.   That was their form of monetizing back when going public.  And now they even CONSIDER, taking the money elsewhere?  That is simply too much to stomach, and exposes the management for what they are.   Does JD work there now?

I am an Etsy seller.  I put a lot of work in to them.  But I now warn people to shop elsewhere.  Etsy trades on their hard fought reputation, but it's fast being overwhelmed by overseas, slave labor fakes.  Ebay doesn't have, or need a Handmade reputation.  Etsy will die without it.  Well, actually it will live on, but just as a big fat money making knock-off & fake machine.

(How much does Google & Ebay have offshore?)  

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

by: Writings on the Wall This user has validated their user name.

Wed Apr 6 14:35:59 2016

How Etsy has kept it's B-corp certification is beyond me. And that certification was challenged when they did the "inversion" thing in Ireland. Makes you wonder.....

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

by: Noneya This user has validated their user name.

Wed Apr 6 17:29:16 2016

If only Etsy would spend their time helping sellers be found via search, they wouldn't have to figure out how to monetize sellers who are not generating sales.  

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

by: Noneya This user has validated their user name.

Wed Apr 6 17:29:17 2016

If only Etsy would spend their time helping sellers be found via search, they wouldn't have to figure out how to monetize sellers who are not generating sales.  

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

This user has validated their user name. by: Life During Wartime

Wed Apr 6 20:58:33 2016

It's possible that Etsy will be dropping free shops, and Pattern is the first step towards shops that come with a monthly fee.  I wonder what percentage of active Etsy sellers have multiple shops on the site? Each shop would have to pay a monthly fee.  Empty shops would have to pay a monthly fee.  If Pattern becomes the new Etsy shop, then all sellers will have to use Direct Checkout.  And it's possible the Pattern style shops will have to pay extra fees to avoid having ads of some type displayed.  Right now there is no way Etsy can make any money above listing and final value fees from sellers not using Direct Checkout and Promo Ads.  Etsy always makes drastic changes in small, misdirecting, steps.  

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

This user has validated their user name. by: White Rabbit

Thu Apr 7 10:51:35 2016

one thing you can be sure of- Etsy will take and give as little as possible. I really do not think they know that they are on very thin ice. The egotistical idiots that run this site think they can push and herd the sellers with no limits. they also assume that the sellers are gullible and not informed and a dime a dozen.

They may be educated soon as there is a limit to what sellers will take from greedy pigs. I think they have just about reached the point of the ice cracking. I see a lot of rejoicing when it happens.  

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

by: maxmad This user has validated their user name.

Thu Apr 7 12:59:45 2016


Avoid an etsy website, it will destroy your brand and business,,,

If you want your own website just get your own domain and a site from godaddy, etc.

it's a well know FACT, you should never, promote other venues, other then your own,

 

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

by: Flying Childers This user has validated their user name.

Thu Apr 7 16:34:38 2016

The out and out fraud and thievery that is taking place on Etsy, courtesy of Chad and Co. should be enough to have some people led out in handcuffs at this point. They talk about "women's issues" well how about the fact that the majority of sellers they are ripping off are, wait for it, women who are trying to start a small micro business.

Whatever it was in the past is no more. Pattern is just another scam concocted by the 800 useless hipster idiots they have on the payroll who have nothing better to do than screw things up.

I hope and pray Rabbit is correct and that this house of cards soon comes crashing down.

Etsy Launches Website Builder for Sellers   Etsy Launches Website Builder for Sellers

This user has validated their user name. by: Life During Wartime

Thu Apr 7 17:08:56 2016

Regardless of the gender balance of the sellers on Etsy, because the number of sellers is so large there have to be hundreds of thousands of dim bulbs with shops.  The women (or men) who have a chance of building a successful online business of any size are smart enough to realize that Pattern is not a ''standalone'' webstore, as misrepresented by Etsy.  Or at least they are smart enough to question Etsy's claim that it is ''standalone''.

Pattern will be a huge money maker for Etsy.  Their last quarterly report said there were over 1 million active sellers.  If there are about 39 million items listed on the site right now, that means an active shop (which is what I think the report meant by ''sellers''?) has about 40 items in it.  The 40 listings last for 4 months, which generates Etsy approx. $2 per month per shop.  Pattern will pay Etsy an additional $15 per month for every shop that activates it.  That kind of fee increase for nothing is, like, crazy big!  

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