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Sun Feb 21 2016 21:22:41

Amazon Raises Bar for Non-Prime Free Shipping

By: Ina Steiner

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Profitero's Keith Anderson tweeted a link to a page on Amazon where it shows the company has raised the bar for free shipping. Previously non-Prime members could get free shipping for orders of $35 or more. The page now shows that minimum threshold as $49.

The threshold to receive free shipping for books continues to be $25. Here's what the page says:

Orders including $25 or more of eligible books qualify for FREE Shipping. All orders of $49 or more of eligible items across any product category also qualify for FREE Shipping.

It's one more way to give people an incentive to fork over $99 for Prime membership, and another way to help pay for shipping costs.

Good for Amazon, but potentially more challenging for non-FBA merchants - unless it works by encouraging shoppers to buy more.

What do you think?



Comments (7) | Permalink

Readers Comments

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by: yesmikan This user has validated their user name.

Sun Feb 21 21:48:10 2016

Just curious as to why this might be "potentially more challenging for non-FBA merchants"? As I see it, the loss of free shipping between $35 and $49 might make a buyer give more consideration to Fulfilled by Merchant offers, if they're going to have to pay for shipping either way.

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by: FeelingFroggy This user has validated their user name.

Sun Feb 21 22:32:50 2016

Won't make a difference to us. Its just one more pail of cat litter @ 27 pounds a pail.

Still haven't figured out how they can ship 3 pails of cat litter free and I only pay 37.00 per order. Can't even buy it that cheap at a store much less have it delivered to the door.

You try shipping three boxes each weighing 30 lbs to a residential address for 37.00 dollars. Ups will laugh at you.

So now we have to buy 4 pails and they can ship those pails for 49.00

Sometimes even Amazon doesn't make sense.

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by: rjrkea This user has validated their user name.

Mon Feb 22 22:08:55 2016

Well I cancelled my prime membership at the start of the year because I considered it wasted money. I can only imagine that many others did as well and now amazon's having a hissy fit with those of use who have left.

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by: Randy This user has validated their user name.

Tue Feb 23 09:33:15 2016

A Prime membership doesn't make sense to me, their streaming sucks and almost everything that qualifies for Prime free shipping can usually be purchased for less from a seller that charges shipping, unless it is actually being sold by Amazon themselves. I will continue to by a Amazon gift card from Kroger, but for $49 instead of $35. That's just more fuel points for me!  

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This user has validated their user name. by: RKTOYS

Tue Feb 23 17:27:58 2016

I always saw Prime as just another pay-us-now-for-a-service-we-might-provide-later scam, not unlike paying a store subscription or listing fees on eBay.

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by: Chicago48 This user has validated their user name.

Wed Feb 24 05:08:29 2016

Just curious as to why this might be "potentially more challenging for non-FBA merchants"? As I see it, the loss of free shipping between $35 and $49 might make a buyer give more consideration to Fulfilled by Merchant offers, if they're going to have to pay for shipping either way.
^^
I agree with this.  As an AMZ seller I always have to compete with the Prime shipping rates, this way I don't have to.  Very few of my items are priced at $49+.

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by: Charles This user has validated their user name.

Wed Mar 9 00:50:36 2016

Dear Randy Amazon Prime members is not make you  money wasted. As per my experience when you have a prime login you can have free two-day shipping for eligible purchases, also unlimited streaming of movies and TV shows with Prime Video and additional ability to borrow books. On another hand you may also have some good coupon and deal in you mail box as per holiday or seasonal event clothingric.com/freeshipping in 2016.



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