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Tue Dec 20 2016 22:52:56

Marketing to Last-Minute Shoppers

By: Ina Steiner

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Yesterday (Monday) was the busiest mailing day for the Post Office, and online marketplaces began tweaking their holiday marketing messages by suggesting gifts that could be ordered online but delivered electronically. 

Amazon and PayPal start pushing gift cards as acceptable holiday gifts as online-shopping procrastinators start running up against shipping deadlines.

Etsy has an advantage - it created a landing page for "last-minute holiday and Christmas gifts" that includes downloadable and/or Do It Yourself gifts. 

We didn't notice Etsy promoting gift cards, but it does offer them for purchase - you can either have Etsy email them to the recipient, or have printable gift cards emailed to you (the sender).

eBay was more optimistic about shipping delivery. On Monday, it tweeted, "Not done with holiday shopping yet? Don't stress. #DidYouKnow 64% of items sold on eBay are delivered in 3 days or less?"

Also of note - eBay has begun warning sellers to "prepare now for post-holiday returns"!




Comments (5) | Permalink

Readers Comments

Marketing to Last-Minute Shoppers   Marketing to Last-Minute Shoppers

This user has validated their user name. by: Marie

Wed Dec 21 13:28:13 2016

OH good grief, talk about holiday returns.  In all my years on Ebay and Amazon, I haven't seen anything like it.  And every single return request I have received is Buyer's Remorse or they just didn't read what they were buying.  They didn't even read the entire title.  

For me it is a mess I've never had at this level before.  On the ones that the buyer just didn't read, I sell this stuff all year long without issue.  But I guess these buyers were just in too much of a hurray or something.

My buyers from Ebay  are paying for return shipping and I won't be refunding the original shipping, but fortunately for me, their return requests clearly stated that it was buyer's remorse for one reason or another.  And that makes things easier for me as I clearly have written in my return policy on every listing I have, how I handle buyer's remorse returns.

The Amazon ones were the buyers that didn't read the title much less anything else on the listing.  While they have requested the return, none of them [and there has been several] have actually followed through with returning the items.

Marketing to Last-Minute Shoppers   Marketing to Last-Minute Shoppers

This user has validated their user name. by: iheartjacksparrow

Wed Dec 21 16:33:15 2016

"eBay has begun warning sellers to 'prepare now for post-holiday returns'[.]"

It's nice that eBay is looking out for their customers (sellers) by reminding them about the soon-to-be deluge of returns. It's a wonder they didn't include, "And remember, your buyers have 180-days to file a SNAD claim against you so be sure to keep sufficient funds in your PayPal account to cover all the money you will need to return."

Marketing to Last-Minute Shoppers   Marketing to Last-Minute Shoppers

by: Whatever This user has validated their user name.

Thu Dec 22 11:37:39 2016

I shut off my ebay store last Friday (thank goodness) - I still have 3 items out there somewhere waiting to be delivered. One is 10 days out - all went to minn and mich (hum) - I drained my paypal swamp of funds after paying it forward for next year so there's a -0- balance going into Jan.  If I get a return it will have to be funded by my cc in the next year. Bookkeepping made easy. All this baloney about about express shipping for morons that don't know Christmas falls on dec 25th will just have to buy from someone else. I don't need the stress of waiting for the dings from unhappy buyers AND the fees ebay charges DOUBLES for sold items using Express even if the buyer pays for the shipping/

Marketing to Last-Minute Shoppers   Marketing to Last-Minute Shoppers

by: Snapped This user has validated their user name.

Thu Dec 22 19:58:43 2016

''Also of note - eBay has begun warning sellers to ''prepare now for post-holiday returns''!''

Would those include (how many) 'gifts' that didn't arrive as promised by a 'venue' that has no control over the entities that actually fulfil the last mile requirement, and a venue that has no stake in the process, yet collects a fee for it regardless of their 'enticement's' outcome?

As an aside, do they still call that a racket?

Marketing to Last-Minute Shoppers   Marketing to Last-Minute Shoppers

by: Toledo Maude This user has validated their user name.

Mon Dec 26 13:11:27 2016

This Christmas Season, eBay has done me and thousands of small sellers the favor of hiding our listings reducing Christmas sales to near zero.

As a seller who ''bites the eBay hand that feeds me'' by not sucking up eBay's party line with free shipping and unlimited returns, I was rewarded by eBay with the worst Christmas sales in a decade.

The ''silver lining'' of being a small eBay seller is with few sales there very few returns.  Thanks eBay!  The lump of coal in your Christmas stocking?  A small measure of thanks from a very grateful seller.  Boy, do I feel eBay special!

Fortunately, record sales month on Etsy!



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