|Mon Nov 7 2016 10:13:35|
What Do You Think of eBay's New Holiday TV Ad?
By: Ina Steiner
eBay unveiled its new holiday campaign this morning and linked to one of the TV spots it will run, which you can view on YouTube
"The Gift They're Waiting For Is Waiting on eBay" is the theme of the campaign, and the television spots will debut on November 9. eBay said it marks its first holiday national television ads in nearly two years.
eBay's Chief Marketing Officer (North America) Suzy Deering said:
"Our new campaign illustrates why eBay is a top destination for holiday shopping - delivering incredible inventory and inspiration, along with a seamless shopping experience. As a global marketplace, eBay is the only place to find this year's most in-demand items, from small and mid-size sellers to top brands like Mattel, to one-of-a-kind personal or bespoke items. We empower shoppers to be the ultimate gift-givers with our unparalleled selection."
On the Wednesday before Thanksgiving, eBay will host a collection of deals exclusively created for mobile shoppers using the eBay app.
eBay will also introduce a countdown clock on the Holiday homepage
to enable shoppers to track when new deals will be released.
Let us know what you think of the new ad and the campaign theme.