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Tue Nov 1 2016 09:11:02

Should Etsy Worry over Amazon Handmade Holiday Marketing?

By: Ina Steiner

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It seems Amazon couldn't wait for Halloween to be over so it could launch its holiday marketing campaign including a Black Friday deals store.

Notable in its press release was mention of the "Handmade at Amazon Holiday Gift Guide," available on this page

Thanksgiving is featured prominently at the top of the page, followed by holiday gift ideas. 

Many Amazon handmade sellers told us they had been disappointed with the exposure they received during Prime Day in July. They don't want Amazon to simply spiff up the Handmade page - they want Amazon to drive customers to the page in the first place. 

Let us know what you think of today's announcement, which you can find on the Amazon Press Release page, and whether you expect Amazon shoppers to find your items.

And does Etsy have anything to worry about when it comes to Handmade at Etsy?



Comments (6) | Permalink

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by: FeelingFroggy This user has validated their user name.

Tue Nov 1 09:43:05 2016

We don't shop either of them for handmade items.

Best place to purchase that stuff is at your local craft shows of which there are plenty from now till chistmas.

We like the touchy feelie atmosphere of the shows. You know exactly what you are spending your money on. Unlike buying from either of these sites you will more than likely be somewhat disappointed in the quality.

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This user has validated their user name. by: Rexford

Tue Nov 1 09:58:49 2016

Etsy should worry more about the changes that they made in search that made sales go down like a defective rocket.   Just like eBay, the minute they went public they adopted the same practices that made everyone hate eBay.

Greed destroys companies. Etsy changed the definition of "homemade" for profit, losing the soul of their marketplace.

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by: Louise This user has validated their user name.

Wed Nov 2 00:20:01 2016

You betcha Rexford. I stated in previous article that my sales are half this October compared to last year, and my Views are over 14,000 less year-to-date this year compared to last. Whatever they are doing is sure hurting a lot of us. Some report seeing people on Search who have terrible SEOi, lousy pics, hardly any tags, etc. and they are on Page 1.

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by: pfft!! This user has validated their user name.

Wed Nov 2 01:46:25 2016

So the title of the thread asks if ETSY should be worried about AMAZON HANDMADE holiday marketing?  LOL

Puhhhhhhlease.  Amazon Handmade came on like gangbusters.  Remember?  They were gonna be the "Etsy Killer".  What a JOKE that turned out to be.  

You hardly EVER hear anyone talking about handmade at Amazon.  Most BUYERS don't even know it EXISTS.  

So yeah......I seriously DOUBT Etsy is worried about ANYTHING that has to do with Amazon Handmade.

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by: go-figure This user has validated their user name.

Wed Nov 2 08:30:35 2016

To this point, it's more like Etsy should be worried about their own management (or is that mis-management) team killing Etsy than anything Amazon is doing.

They have always played favorites on Etsy (i.e., who gets shown on the home page) and are wildly inconsistent with the application of their rules and what constitutes ''handmade''. (Actually, they also need to study the definition of handmade versus handcrafted). They'll shut shops down for not following the rules, not handmade, etc. but allow others selling either the same or much the same products to march blindly on.

They offer little to no protection to buyers and sellers (again, it depends on who's complaining and who they're complaining about). And let's not discuss the security of their site, their payment processing, etc.

I also have to agree with Louise on this one: they seem to have the same arrogance regarding search algorithms as eBay does. Show them what we want them to see, not necessarily what best matches their entered search term(s).

To this point, Etsy seems more willing to damage their sales and rep than Amazon is. Amazon Handmade seems to be nothing more than a silo team's pet project and, once it went live, readily forgotten. Etsy is ripe for the plucking, but you have to step up to the plate first.

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This user has validated their user name. by: iheartjacksparrow

Thu Nov 3 15:11:18 2016

It's surprising to me that Amazon doesn't have a link on their home page to the Handmade section. You have to use the drop-down under Departments to find the link. Of course, now they are concentrating on Christmas sales so they are probably not that concerned about the Handmade sellers.



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