Amazon couldn't be any clearer about the importance it's placing on its Amazon Prime program as a way of attracting loyal shoppers. Today, it revealed just how much third-party sellers are helping to fuel the success of Prime through the FBA seller program.
This morning's press release titled "Sellers on Amazon Cap off Big Year with More Than 40 Percent Growth on Cyber Monday" had some fascinating information, but what stood out were the factoids about Fulfillment By Amazon (FBA). Here are some of the highlights:
Amazon delivered more than 1 billion FBA items worldwide in 2015.
FBA items shipped worldwide grew more than 60 percent year-over-year during the holiday season.
Active sellers worldwide using the FBA service grew more than 50 percent year-over-year.
Cross-border sellers worldwide using FBA grew more than 100 percent year-over-year
Using the FBA service, Amazon sellers from more than 100 different countries around the world fulfilled orders to customers in 185 countries.
FBA offers from sellers are now available with FREE Same-Day Delivery to Prime members in more than 750 U.S. cities across 16 U.S. metro areas on qualifying orders over $35.
Amazon launched Selling on Amazon and FBA offerings in Mexico (www.amazon.com.mx). Amazon Mexico now offers customers millions of unique items from thousands of sellers across Mexico.
Amazon launched the FBA Small and Light Program in the U.S. with free 4-8 day shipping. The FBA Small and Light program added thousands of items less than eight ounces priced under $10.
Amazon introduced Seller Fulfilled Prime in the U.S. and select international regions.
We'll delve more into today's revelations contained in Amazon's press release in Wednesday's
Newsflash, and you can read the
full press release here.
In the meantime, let us know what you think of the FBA program. Is it Amazon's secret weapon, and what about sellers for whom the program doesn't work? Are there changes you would like to see Amazon make to make FBA more seller friendly?