Seller suspensions on Amazon have surged since June/July, and many people are pointing to two problems they say are getting some sellers into trouble unfairly:
1) Amazon is using bots to scan through every single product review and buyers' emails to pick up keywords that Amazon think is detrimental to buyer experience (for example, defective, damage, broke etc...) and is rating sellers' performance based on automated systems.
2) Amazon is putting some returned inventory back onto the shelves as saleable inventory that are, in fact, defective - when those items are sold for a second time, customers who receive the defective items complain to Amazon, harming the seller.
Amazon took a recent hit when the New York Times harshly criticized its treatment of employees. What's striking about the issue with regard to sellers is that many of them are happy that Amazon is cracking down in order to weed out poorly performing sellers. However, there is a lot of concern over the methods and possible lack of transparency in the process.
One seller said she believes Amazon customer service isn't able to keep up with the volume of seller issues.
Amazon spokesperson Erik Fairleigh responded to our questions about concerns over seller suspensions. "We value sellers and see them as our customers. If sellers ever feel we've made a mistake, we hope they reach out to let us know. Sellers can always contact us through the Seller Central channels, or email us at seller-performance@amazon.com."
He also addressed specific concerns. You can turn to the news story in Thursday's
EcommerceBytes Newsflash to dig into the meat of seller concerns where you'll also find Fairleigh's responses.
We'll post a link to the article shortly - read what sellers and Amazon have to say, and then let us know what you think.