|Tue Mar 3 2015 23:09:44|
USPS Coming to a Tshirt Near You?
By: Ina Steiner
When you think of brand licensing, you might think of Disney themed pajamas or Angry Birds toothbrushes - but probably not the United States Postal Service. But the agency does license its intellectual property and is looking to further monetize its brand.
Kenneth Corbin talked to representatives at the Postal Service and the USPS Office of Inspector Genera, which values the USPS brand at $3.6 billion in a new report.
His piece in Wednesday's Newsflash
newsletter explains that the USPS already has licensed shipping products such as envelopes and mailing tape in retailers like Office Depot.
The USPS has a section on its website
where you can apply to become a licensee for the Postal Service Commercial Licensing program, but the products seem to focus on postage stamps. The site also showcases some of its licensees, such as Arjang & Co., a family owned jewelry business that makes watches with USPS postage stamp designs.
There may never be a Postal Service theme park, but are there products you would proudly display featuring the USPS logo? (And whatever happened to the "If it fits, it ships" mail carrier guy from the TV commercials?)