|Tue Nov 10 2015 10:36:41|
Retailers Welcome Amazon Trojan Horse into Stores?
By: Ina Steiner
Over 3,000 brick-and-mortar stores will soon carry the Amazon Echo in time to reach holiday shoppers looking for gifts, but are these retail chainstores welcoming a Trojan Horse into their stores?
People who have the Amazon Echo in their homes can use it to play music or ask it questions (similar to Apple's Siri) and also to order items from Amazon.com by simply speaking a command. Amazon announced on Tuesday that retail chainstores like Sears, Staples, The Home Depot, and RadioShack will begin stocking the Amazon Echo in the coming weeks.
In describing the Echo, which is a cylindrical speaker and microphone that people place anywhere in their home, Amazon included the following:
"Re-order Prime-eligible products: If you're low on kitchen supplies, want to restock on snacks, or need more rolls of duct tape for the garage, simply ask Echo to place an order for you. Echo uses your order history and can order the Prime-eligible item for you using your default payment and shipping settings. If Echo can't find the requested item in your order history, it may suggest an item for your approval using Amazon's Choice, which picks highly-rated, well-priced, Prime-eligible products."
There's much more to the Amazon Echo
, of course. For example, it allows people to use it with other hardware to control the lights in their home. The Home Depot Merchandising Vice President Jeff Epstein was quoted in today's announcement saying the device would appeal to its customers who continue to show interest in smart home products - "Echo, paired with smart lighting devices, is an excellent gift for this holiday season."
What do you think of retailers welcoming the Echo into their stores? Will it hurt their sales in the long term?