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Sun Aug 4 2013 21:29:45

Will Pinterest Price Alerts Help Your Sales?

By: Julia Wilkinson

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Pinterest, which in May added "More Useful Pins," including a way for users to see the price of pins of items for sale, has now added a way for users to get notified when those items go on sale, with price alerts.

Wait, you didn't know you could add a price to your pin? That's right...simply type the price of your item in its pin's description, and the price should be made visible to users.

And now, if you decide to discount your item, those users who have set up an alert will be notified by email of the newly reduced price.

This move is not surprising from Pinterest, the visual smorgasbord of the Web, which seems to have touched off an image-crazy revolution throughout. (Don't forget that Japanese e-commerce behemoth Rakuten has a large chunk of change invested in it). If people are using Pinterest to, among other things, create a visual wish-list of items, why not show people the cost? And give them a heads-up if and when it goes down?

The thing is, it's not clear how much this feature will really boost sales for anyone. However, I can tell you that anecdotal evidence I've read, from, well, anecdotes of other sellers, shows that people are seeing a significant amount of traffic coming from Pinterest.

And Pinterest itself says it is rolling out this feature "slowly," so "hold tight if you don’t see one right away." I have yet to see the price "banner" I've read about on any of my eBay pins, but I only just now started putting the prices of my pinned eBay items in the description. It would be nice if the price was just added automatically to any pin coming from eBay or any other online auction or other kind of marketplace.

What do you think of Pinterest's new price alerts? Will you use it for items you pin that you may want to buy? Do you think it will help your sales, now or down the road? Post a comment here!




Comments (3) | Permalink

Readers Comments

Will Pinterest Price Alerts Help Your Sales?   Will Pinterest Price Alerts Help Your Sales?

by: Sierra This user has validated their user name.

Tue Aug 6 09:35:01 2013

I like the idea of letting pinners know when the price of an item goes down. I occasionally adjust prices in my Etsy shop and, at the very least, it couldn't hurt if those who had pinned an item were informed of the new lower price.

Will Pinterest Price Alerts Help Your Sales?   Will Pinterest Price Alerts Help Your Sales?

by: Moonwishes This user has validated their user name.
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Tue Aug 6 10:19:18 2013

I used to see the price banner on my items, but since moving over to their 'new' look, I don't see the price banner's anymore so I wasn't sure if I should keep adding the prices as they only are on the written blurb, no banner showing. However, I rarely change prices of an item so I'm not sure how much good the notification would be for my products. I sell through ecrater and it is difficult to adjust prices without changing an entire category, nor do I like to fiddle with my prices. They are what they are and I am not interested in seeing if I can sell something for a quarter profit in the race to have the lowest price in town.

Must say that it is so nice to see a topic here that is of interest to all of us on line sellers! As a non-ebay user, it is frustrating when day after day almost all threads have to do with ebay. Well there is a world of sellers out here that don't use that site but still need ecommerce news such as this. I love Pinterest and lately have been focusing most of my promotion efforts with it.

Will Pinterest Price Alerts Help Your Sales?   Will Pinterest Price Alerts Help Your Sales?

by: Bloggo This user has validated their user name.

Sun Aug 11 02:52:36 2013

@Moonwishes - I'm certain this site wasn't intended to be so eBay-centric, unfortunately, eBay is the source of most ecommercebytes readers' frustration. Hearing from non-eBay users, such as yourself, can only be a good thing.



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