|Sun July 28 2013 17:45:00|
Would You Sell Luxury Goods on Sears?
By: Julia Wilkinson
Do you have upscale offerings on eBay or other sites, like Chanel, Celine, or Rolex? Would you consider selling them on the Sears Marketplace?
A recent article in the Wall Street Journal reported that Sears CEO Edward Lampert is pushing the company to get more luxury items for the Marketplace portion of its web site. But although some sellers are furnishing such tony offerings, they are encountering some confusion from buyers, if not surprise. "ShopLindasStuff" owner Linda Lightman is quoted as saying, "Honestly, when I tell people I sell there, I always have to put in a caveat." Lightman sells designer brands such as Christian Louboutin, Chanel and Dolce & Gabbana.
She sells a few dozen items a week, compared with the more than 1,000 orders she gets daily on eBay.
Another Sears Marketplace third-party vendor, Allison Oseran of AJM Fashions, said in this video interview with Fox News, that one of the reasons she started selling on the site was their status as third largest online vendor in terms of visitors, second only to Amazon and eBay (although it's behind them by a large margin). "We looked at it as a new opportunity and new place to have all of our merchandise." She said she met representatives from Sears at a conference last year.
Questioned by Fox if the retailer known largely as the go-to place for appliances would be able to get that luxury customer looking for, say, a Rolex, Oseran said, "I sure hope so. If they're successful, then hopefully we'll be successful as well. But I think they're working really hard right now to expand their apparel department and their fashion department, and really put a lot of time and effort into it." She added if Sears can get other merchants such as hers, AJM Fashions, "that sell more high-end goods and name-brand designers, then the people will come." She also looked at it as getting in the ground floor of something.
Sears Marketplace charges a commission from 7% to 20% in addition to a monthly fee of $39.99, compared with Amazon's 6% t0 25% of an item's cost, and eBay's 6% to 9%, with varying monthly fees depending on what kind of Store subscription a seller may have.
(Note: EcommerceBytes is looking for successful sellers on all marketplaces for its "Seller Success" series, so if you are a third-party vendor and have had good sales on Sears, we'd like to hear from you. Email me at email@example.com).
Would you buy a luxury item from Sears, if the price was right? And if you sell luxury goods, would you consider Sears Marketplace a good place to expand to? Post a comment here!