|Thu July 11 2013 13:48:19|
What Would Entice You to Sell on a New Site?
By: Julia Wilkinson
Since blogging about the results of the Multi-Channel Selling Poll, I've learned about several new online selling sites. I'm wondering how many of you have heard of them too, or started to use any of them.
Another question: with a very new site, such as one still in beta, how much time and energy would you devote to selling on such a venue, given that it is unclear the site will gain traction?
One example of a new site I recently learned of is Okanjo, which is still in beta. Other new/smallish venues are sites such as Picsity, Storenvy, Tictail, Copious/Shopcopious, Dawanda, Folksy, and InstantFinder. (Thanks to David Salerno on LinkedIn, main store at Salerno's Jewelry Store on eCrater) for bringing these to my attention).
I took a brief look at each of these sites, and these are my initial impressions. I'd love to get yours, too.
- Dawanda and Folksy - both appear to be based outside of the US; Folksy is subtitled "Modern British Art."
- Picsity. This is like a Pinterest where you can buy or sell the items that are pinned. This seems to be a good idea to me, off the bat. However I found the signup process slightly confusing...did I need to create a "business" account to be able to sell, or should I create a "personal" account if all I was going to do is buy? I created a personal account, and I could see a way to buy but not sell. Perhaps this could be explained better at signup, unless I missed it.
- Storenvy seemed aimed at making creating a store fun and easy, and I could appreciate that, though I did not at this time go all the way through that process. I did, however, find things to "Envy" (similar to a Facebook "Like") in the Women's Dresses section - http://www.storenvy.com/shop/category/womens-dresses/.
I started to create a store, but did not go all the way through with it due to lack of time. (This raises the point, if you in fact create stores on all these smaller sites, will you have time to manage them all?).
- (Back to) Okanjo. This appears to be another site trying to make online selling and shopping more fun, with the main categories ""Buy happier," "Sell," and "Give." What caught my eye when I first saw the home page was they were offering a way to buy tickets to a sold-out Paul McCartney show. Listing is free on the site, and you list from the direction, "What would make someone want to buy this item?"
It reminded me of the old Facebook Marketplace's "Why are you selling it?"
Among others, there is also Copious, on tumblr at http://shopcopious.tumblr.com/about-us ("Discover the Things You Love. Sell the Things You Don't."). So there appears to be no lack of would-be competition for the behemoth eBay or the, well, amazon that is Amazon. The question is, will these sites gain enough traction to be serious competition?
Had you heard of any of these lesser-known selling sites? What would you add to the list that isn't there? What would it take to make you expend the effort to join a new selling venue...free listing, very small fees, ease of listing, other? Post a comment here!