Mon July 8 2013 14:50:10 |
Who Sells Where? Multi-Channel Poll Results
By: Julia Wilkinson
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The results of our "On What Channels Do You Sell"? Poll are in, and we have some results that are both surprising and not-so-surprising. We also heard from almost 700 of you! eBay is still the 800-pound gorilla for sales, but more and more of you are moving on to set up your own web sites. And many of you feel you must be multi-channel just to survive these days.
A majority of you said that having more potential buyers for your items was a reward of multi-channel selling, but keeping inventory straight and not selling the same item twice mistakenly on different venues was a challenge. Also, keeping up with all the rules and changes across all the sites you sell on is difficult.
Time was also an issue. "Challenges: Keeping inventory counts correct and accurate," wrote one seller. "Spending nearly DOUBLE the amount of time trying to create and maintain listings. Remembering which rules apply to which venue. I'm technically not a "multi-channel" seller, but I do rely on Amazon ads to bring additional traffic and revenue to my website. ~ It's almost like multi-channel ~ and other than the increased business, the other major benefit is that I only have to maintain one site, one database, on inventory-control database. (And I can do it all without having to use PayPal)," they wrote.
Below are the results of the poll, which also had a few write-in responses:
1. Do you sell on multiple channels online? Yes: 84% No: 16%
2. On which channels do you sell? (Please check all that apply) Below, By Rank, Greatest to Smallest: #1 eBay 81.5% #2 Amazon 44.6% #3 Etsy & Bonanza (a tie, at 40.8%) #4 Your own website 37.7% #5 Craigslist 23.1% #6 eCrater 20.0% #7 Ebid.net 10.8% #8 Webstore.com 10.0% #9 Addoway & Half.com (a tie, at 7.7%) #10 Ruby Lane 6.2% #11 ArtFire 5.4% #12 BidStart & Sears (a tie, at 4.6%) #13 Delcampe 3.1% #14 TIAS.com & Quicksales (a tie, at 0.8%)
Other:
blujay abebooks & alibris Barnes & Noble BUY.COM + BESTBUY + UBID + NEWEGG Gunbroker
Below, in Alphabetical Order: Addoway 7.7% Amazon 44.6% ArtFire 5.4% BidStart 4.6% Bonanza 40.8% Craigslist 23.1% Delcampe 3.1% eBay 81.5% Ebid.net 10.8% eCrater 20.0% Etsy 40.8% Half.com 7.7% Quicksales 0.8% Ruby Lane 6.2% Sears Marketplace 4.6% TIAS.com 0.8% Webstore.com 10.0% Your own website 37.7%
3. What do you consider your main selling channel, where you make the majority of your sales? (Please choose only one)
Below, By Rank, Greatest to Smallest:
#1 eBay 60.1% #2 Amazon 12.2% #3 Your own website 10.1% #4 Etsy 5.4% #5 Ruby Lane & Bonanza (a tie, at 4.1%) #6 eCrater 2.0% #7 ArtFire 1.4% #8 Quicksales 0.7% #9 All Others
Below, in Alphabetical Order: Addoway 0.0% Amazon 12.2% ArtFire 1.4% BidStart 0.0% Bonanza 4.1% Craigslist 0.0% Delcampe 0.0% eBay 60.1% Ebid.net 0.0% eCrater 2.0% Etsy 5.4% Half.com 0.0% Quicksales 0.7% Ruby Lane 4.1% Sears Marketplace 0.0% TIAS.com 0.0% Webstore.com 0.0% Your own website 10.1%
Here are a few other comments that jumped out at me:
"The challenge is matching the item to the marketplace. We used to be able to sell a very eclectic mix of items on eBay, but their changing policies have forced us to seek different venues for a lot of our merchandise. Higher-end items go to our "uptown branch" on Ruby Lane where they can sit and not rack up fees. We're still looking for venues for the low-end, non-vintage and media items we used to be able to sell on eBay. We haven't had a sale on half.com since we were forced to end cross-promotion on eBay on account of conflicting shipping policies."
"The rewards are obviously more sales. Being on the biggest two (eBay and Amazon) is almost a must in order for us to compete. Having our own website helps to bring in those people who shy away from those big two. The challenges are the constant changes eBay throws at us as well as Amazon. We try to keep things simple across all channels with the same return policy and other policies, but there are still differences in how each channel must be handled. Keep up on pricing is also a challenge as we have to make sure if we drop our price on one, we do so on another."
"Sold on eBay and Half.com. Then moved to Bonanza in 2008. Now planning on moving to Presto Store. May try eCrater also. Very sad about Bonanza's decline."
"I have sold on Ruby Lane for over 13 years. My expenses average 6 %- 8 % and can I use their programs to reduce my costs. It has taken a long time but I've built up a customer base and the public is becoming significantly more aware of Ruby Lane as a source of quality merchandise in many areas...I also sell on eBay but mostly as a way to reduce inventory or for items on which I am unsure about pricing, "let the market decide." Regardless of what venue you use, customer service is probably the most important factor to success, at least it has been for me."
"My stores have an eclectic mix of all kinds of things, including many vintage collectibles. Until lately I've been pretty happy with Etsy and I do well there. However, I have many things that are less than 20 years old and therefore unacceptable for Etsy. I'm looking for an online marketplace that has stability--doesn't change the UI every other day-- has good traffic, low fees, and will accept new or items less than 20 years old. I guess everyone out there is looking for that!!"
We will be sharing more of the poll comments and discussing them as blog posts as we go forward. We'll also continue to poll our readers about every quarter to see how this ever-changing multi-channel world continues to evolve.
What do you think of the poll results? Do they match with your expectations, and why or why not? Post a comment here! |
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