|Tue July 2 2013 13:30:27|
Is Christmas in July an Effective Summer Selling Promotion?
By: Julia Wilkinson
We're already in July and with it comes that quirky selling season known as "Christmas in July." Various online marketplaces are doing their own version of the event, and no doubt some individual sellers will be doig their own takes on it as well. The question in my mind is, does Christmas in July work for you as a sales bump tool?
Bonanza is one of the marketplaces best-known for this annual event. "Bonanza.com is once again celebrating Christmas in July - for the entire month of July," said seller Marsha Muller, MyTexasTreasures on the site. "The seller-driven, organized, and promoted event features deep discounts on gifts, jewelry, fashion, vintage, Christmas items, books, toys and much more. Many sellers will offer free gift wrapping and free shipping. For ease of shopping all sellers will use the coupon code "Christmas,"" she added.
A number of partipating booths have put together boards on Pinterest for the promotion, including:
There is also a Bonanza Blog post about the event. More information can be found on Bonanza's boards here.
Some Etsy sellers, such as Kristen S. of KristenMakesArt, who creates fun decorated sneakers and jewlry, are talking on this discussion thread about doing their own promotions. Also doing coupon codes or discounts for the month are Torrie M from TMSupplyShop and Rochelle Alexander from DivineRusticCreation.
There is a general Pinterest board about Etsy's Christmas in July promotions as well.
Speaking of Pinterest, there are various boards devoted to the event - not all by sellers. One user put together a kind of "wish list"of various craft ideas and products for the halfway-holiday season at http://pinterest.com/DabbleinChic/christmas-in-july/.
Want to get started on your gift list now? Start making things yourslef with this Homemade Christmas Gifts board. http://pinterest.com/loriclem/homemade-christmas-gifts/. Or..make some of them and then sell them!
A variety of eBay sellers are doing their own July Xmas promotions...just do a search for "Christmas in July" on the site and you'll get 955 results (at this writing) across a variety of categories. The ones that caught my eye were the political figure busts - what says "Christmas in July" so much as a polystone-finish-bornze likeness of Thomas Jefferson?
Hey, lest you forget, Thomas Jefferson died on the Fourth of July, as did John Adams - that's right, on the same day, the national birthday of the nation they helped found, within five hours of each other. I've always found that to be an amazing historical fact.
ArtFire and RubyLane
Some sellers on ArtFire have holiday items listed for this hot month...just do a "Christmas in July" search on that site.
And RubyLane, which is celebrating its 15th anniversary this year, has a number of sellers using this summer month to promote items, such as this Christmas in July German Cardboard SantaClaus.
Will you be doing a Christmas in July promotion? What do you think of them in general, as a seller, or buyer? Are they effective? Post a comment here!