|Mon June 10 2013 17:25:52|
Amazon Sellers React to Deadline to Fix Missing Images
By: Julia Wilkinson
The fact that Amazon first mistakenly sent emails to media sellers saying they needed to fix any missing images on their Amazon listings by a certain deadline caused some confusion among some of those sellers. But the correct email went out shortly thereafter; and as reported in this EcommerceBytes article; media and some other categories of sellers are an exception to this impending suppression policy.
On the Amazon Seller discussion boards, Some media sellers were debating how they would be able to add "main" images to their book or other Amazon listings if they did not create the initial listing. Others wished Amazon had given them more time than the June 27 deadline.
But although the confusion cleared up and media sellers, such as sellers of collectible or old books, realized they would not be held to that deadline, others pointed out that even media category listings which are missing images do get nudged by Amazon to add these photos.
The nudges are called "quality alerts," and Amazon has been regularly sending sellers emails alerting them to how many they need to fix.
I do think Amazon should have a goal of ensuring every listing, including books, should have an image. As one seller wrote, "lack of images and descriptions is probably the No. 1 reason for confusion over listings and duplicate ASINs (based on our efforts at adding listings)." And there are quite a few duplicate ASINs on Amazon, which makes for confusion both for buyers ("Which of these 1966 second edition Widget World Guides should I buy?") as well as sellers "Under which 1966 second edition Widget World Guide listing should I add my listing?").
Some sellers say they won't bother adding images to their lower-priced items and just let them be suppressed. But can you imagine having a listing on eBay without an image (or ten)?
But I wonder (as a book wonk), if all this image focus could be an opportunity to make all of Amazon's media images more useful? For example, what if they were to add a field for an image of a book's spine as well as its cover? In some cases, one or other on an antique book is damaged, and it would be a hassle for sellers to try to merge two images using Photoshop or other software. Then buyers would have a clearer picture, as it were, of what they're getting, and being able to see the title, number(s), and/or other decoration on the spine would help too,
Eventually they could consolidate duplicate listings using the listing with the best image. (I know, many sellers will probably say they don't need even more work!).
If you sell on Amazon, how much is the Amazon image deadline going to affect you? Do you sell media on Amazon or other products? What do you think could be done or should be done, if anything, to consolidate duplicate listings on the site, or about missing images? Post a comment here!