|Wed June 5 2013 13:35:10|
Used Vs. New and Auction Vs. Fixed-Price on eBay
By: Julia Wilkinson
According to CEO John Donahoe, eBay is testing a search experience where "a new user to eBay that's never been to eBay should when they show up we only show them fixed price, brand new items from top-rated sellers." He went on to say more, but I have to say that sentence gave me pause, even as it may have been out on context.
From my perspective as both a buyer and seller, I look frequently for "pre-owned" (aka the less-appealing sounding "used") items so I can get a great bargain. I also am not immune to the auction, as those can lead to great deals too (though I find often I need to set up an auto-snipe to win).
If fact, I got a great deal on a high-end brand polo shirt the other day, which I blogged about recently, joking that the lack of a packing slip in the package I received made me think the seller was ticked off I got such a great bargain!
So I am wondering where the thinking is that pre-owned and auction items should not be shown to new users. Shouldn't new users be able to experience all of eBay as it is?
Donahoe went on to say, "It's a more familiar commerce experience and then as they learn eBay they get the wider experience or should we be showing a woman buyer who buys in a clothing - with a heavy Clothing, Shoes & Accessories buyer a different experience than we show up a 42-year- old man that buy steadily in auto parts."
Much as the auction format's demise may have been hailed, I still rely on it both as a seller to test the market for an item and see how high an item can sell for, especially on my higher-end items. Couple it with a Buy-It-Now that you'd be happy with, and you can embrace both worlds as a seller.
I still don't understand the thinking at eBay where they are so fixed on fixed-price, and now moreso on new vs. used items. What's wrong with used items? Don't they still serve a hungry market?
So I am going to take a quick poll of friends and family and see how they feel. How about you? Do you as a buyer still look for used items on eBay? Do you mind the auction format? And as a seller, do you peddle at least some used wares and still use the auction format at least sometimes? Post a comment here!