|Mon May 6 2013 20:18:30|
Some YouTube Channels May Start Charging
By: Julia Wilkinson
It's hard to believe what once once a quirky site for amateur videos is now an entertainment juggernaut. The first video on YouTube, now owned by Google, was allegedly this one of a guy at the zoo. Now it's the go-to place to watch silly cats, silly people, breaking news events, helpful how-to videos, and just about anything under the sun that can be filmed. (And, well, the sun itself and beyond).
Certain channels on YouTube, several dozen or so at first, according to an article in The New York Times, will start charging monthly subscriptions, costing "as little as $1.99 a month." The content areas will include music, entertainment, children's programming and more.
The monetizing move is said to mollify both homegrown stars and large media companies, giving them an additional source of revenue besides ads. We may see the paid channels as soon as this Thursday, according to reports.
But it remains to be seen how much viewers will be willing to pay for content they currently enjoy for free, and some for which they already must sit through paid ads in the beginning. (Mercifully, on many of the ads we can click "Skip" once we've seen several seconds of them).
It reminds me of the time that a guy I worked with years ago, when the Internet was in its infancy, said of this "new thing" that "it won't be a free lunch forever."
So which channels might you be willing to pay for, and what types of videos might you give up if you had to pay for them, even as modest a sum as $1.99? (I was looking at my iTunes bill today, and I can tell you it adds up!).
Or, perhaps you yourself make a lot of videos and are hoping to get in on the subscription model. Do you make videos to promote your product or brand? Do you do how-to videos about selling or other topics? (EcommerceBytes wrote in 2012 about some eBay and Etsy sellers already using the medium to spur sales). What do you think of this latest development in our ever-changing delivery of pop culture? Post a comment here!