Covering auctions, collectibles and marketplace selling.
The AuctionBytes Blog has been giving a voice to online merchants since its launch in 2005. Named one of the world's top 30 blogs in 2008 by "Blogging Heroes." Weigh in with your thoughts on the joys and pitfalls of selling online.
|Thu Feb 28 2013 14:34:50|
Which Brands Resell Best? ThredUP Has Answers
By: Julia Wilkinson
Which children's clothing brands resell best? Any mother or father eyeing that once-worn fancy outfit or too-soon-outgrown pair of jeans has likely pondered that question. A new report from clothing resale site ThredUP has some answers, at least in terms of what they've been seeing fly off their virtual shelves.
Among the findings:
- All-Around Top Brands to Resell: Gymboree is the #1 brand that best retains resale value over time, followed by Baby GAP, Justice, Levi’s, GAP Kids, OshKosh, Lands’ End, Adidas, Limited Too and Rare Editions.
- Fastest Reselling Brands: "These highly coveted brands are generally purchased the same day they are posted online for resale," according to a ThredUP press release. To wit: Toms, Mr. Men & Little Miss, Matilda Jane, Gucci, and Pink Chicken.
(I know..Pink Who?). While ThredUP has gained traction with consumers cleaning out their closets, with 358K items resold in 2012 (and clothing sellers earning some $800K), a lot of folks still unload those pre-owned duds on eBay. Nosing around some of their childrens' categories, some of te "Popular on eBay" items listed on the right side of the screen include Hanna Andersson girls' dresses, Gymboree baby and infant wear, and Levi's and Abercrombie boys' jeans.
A friend of mine who lived in England a while told me that used "denims" were selling well in Japan. Go figure.
Selling via an upscale site like ThredUP means paying meticulous attention to signs wear and tear: as I blogged about recently, they are very choosey about what they accept.
From my personal experience in clothing, Ralph Lauren men and boys' items, and Lilly Pulitzer dresses and pants for girls, sell well on eBay. My brand-new or as new off-brand items didn't do very well on ThredUP; they sold, but not for much. So maybe we do need to pay a lot of attention to brand when selling clothing. (I looked into Pink Chicken; their clothes are indeed cute, but pricey).
What brands have you found sell best for you, wherever you sell, and what seems to retain its resale value best? And have you noticed major differences between what brands sell from different marketplaces? Post a comment here!
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page.