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Fri Feb 22 2013 11:15:32

The ShoeMoney Story: Top Marketer Lets It All Hang Out

By: Julia Wilkinson

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Jeremy "ShoeMoney" Schoemaker's autobiography, "The ShoeMoney Story: Nothing's Changed But My Change" has all the key elements I like in a memoir: unflinching honesty, humor, self-deprecation, and even genuine good business advice, in this case. Oh, and there's also a good amount of bravado and boasting, but it's tempered with so much humble pie and so many crazy anecdotes that I found the whole mix very entertaining. (And if you're bothered by what we used to call "cuss words," you may want to skip it; but these days we're finding cuss words even in the titles of books, so I must say my virgin ears were not shocked).

In the eBay selling world, ShoeMoney may best be known for creating (and later selling) the eBay affiliate ad program AuctionAds, which he sold to MediaWhiz in 2007. (EcommerceBytes interviewed ShoeMoney and his then-CTO Dave Dellanave at the eBay 2007 Developers Conference). In the blog world, his ShoeMoney blog reaches over 200,000 people daily, according to the book's back cover. And let's not forget the famous/infamous image of Schoemaker holding a check from Google for $132, 994.97, which he has posted prominently on his blog under "Most Viewed Image."

The book is a wild brew: chapter titles like "I Am God." Heartbreaking stories about how he used to be picked on as a kid for being so fat - like when a teacher taunted him for forgetting to change out of bowling shoes with: "Of course. The fat kid who can't see his feet." Stories like when he was almost killed when a thug with an Uzi submachine gun sprayed the car showroom  next to the garage where he was installing a car sound-system remote. And then there's how he got his start in his own business: seizing an opportunity to buy a huge lot of Dell computer hard drives and IBM monitors so he could take them apart and resell the parts on eBay for profit.

Within that first business story, which led to others, are three simple steps that may sum up ShoeMoney's sucess:

- "I was successful because I was willing to do what others were willing not to do."
- "I saw an angle and took it immediately and aggressively because I knew it wouldn't last long (as they never do)."
- "I worked my ass off."

That success led to others, including his building wildly popular web sites like one where people could format background images for their cell phones, and then one where they could download ringtones. The site generated so much traffic that Google came a-calling (this is about where the fat Google check comes in), and the rest is history. Well, the rest I'll let you read on your own.

The bottom line is: I recommend the book. It's a real page-turner and is filled with both emotion and business advice. (And a lot of side notes, as ShoeMoney says he has ADD; but I thought those were fun).

This may not be to book for everyone, and of course if you look at his reviews on Amazon you'll see a gamut, but the overall rating is 4.6 out of 5 stars at this writing.

Do business memoirs like this interest you? Do you think you would like the book? Had you heard of "ShoeMoney" before? I'd be interested to know. Post a comment here!




Comments (8) | Permalink

Readers Comments

The ShoeMoney Story: Top Marketer Lets It All Hang Out   The ShoeMoney Story: Top Marketer Lets It All Hang Out

This user has validated their user name. by: permacrisis

Fri Feb 22 18:18:19 2013

Julia I LOVE that you authored this story, and not some guest writer. Edgy!

If enough ebayers tell their stories to the public about selling on the old eBay, maybe the public will demand a site that works the way eBay used to.

The ShoeMoney Story: Top Marketer Lets It All Hang Out   The ShoeMoney Story: Top Marketer Lets It All Hang Out

by: Henry This user has validated their user name.
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Sat Feb 23 10:51:36 2013

Never heard of him before. Business memoirs interest me. Yes I would be interested in this book. In fact I think I will buy it today.

I think most really successful people are somewhat, if not completely arrogant.  But I also think one may be arrogant without being obnoxious. I once heard someone say, ''It's not bragging if you can do it.''

Thanks for the post!

The ShoeMoney Story: Top Marketer Lets It All Hang Out   The ShoeMoney Story: Top Marketer Lets It All Hang Out

This user has validated their user name. by: juliawww

Sat Feb 23 13:39:08 2013

Thanks, Perma and Henry! :) Check out his blog, too...I think you'll enjoy it. Another thing I didn't meantion is he has a "s***list" on the right side of his blog..people dread getting on it, I hear..lol.  

The ShoeMoney Story: Top Marketer Lets It All Hang Out   The ShoeMoney Story: Top Marketer Lets It All Hang Out

This user has validated their user name. by: juliawww

Sat Feb 23 13:39:33 2013

Mention, not meantion, sigh. ;)

The ShoeMoney Story: Top Marketer Lets It All Hang Out   The ShoeMoney Story: Top Marketer Lets It All Hang Out

by: FREDDY This user has validated their user name.

Mon Feb 25 09:58:38 2013

Never heard of him.  Will look into it.  Wonder home many success books are out there that should be in the fiction category??
Thank you Julia for the articles. Enjoy reading them.

The ShoeMoney Story: Top Marketer Lets It All Hang Out   The ShoeMoney Story: Top Marketer Lets It All Hang Out

by: JLynnPro This user has validated their user name.
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Mon Feb 25 10:18:37 2013

I follow him on Twitter and Facebook, and I've subscribed to his blog off and on. He's wild and fast-moving, but he has a lot of business smarts!

I may have to pick up his book!

The ShoeMoney Story: Top Marketer Lets It All Hang Out   The ShoeMoney Story: Top Marketer Lets It All Hang Out

This user has validated their user name. by: WatchCount.com
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Mon Feb 25 14:13:51 2013

Thanks for the run-down on that, Julia. I didn't know he had a book out. I have such a long backlog of unread books, I'm not sure when I'll get to this one, but perhaps sooner rather than later.

I remember AuctionAds from a while back; interesting that it was his creation. And I didn't realize he got his start in e-biz via eBay.

I've crossed paths with him at a couple Affiliate Summits a few years ago. It's kinda fun just to even see online celebrities like him in person at conferences like AffSum.

I watched a webinar he did a couple years ago on the history of Facebook ads. He even mentioned a quick anecdote about chatting with Mark Zuckerberg in the guy's room from 1 urinal to the next (otherwise, Zuck's bodyguards apparently make it nearly impossible to meet him).

The ShoeMoney Story: Top Marketer Lets It All Hang Out   The ShoeMoney Story: Top Marketer Lets It All Hang Out

This user has validated their user name. by: NickBayCrazy
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Mon Mar 4 18:03:15 2013

Shoemoney is a great marketer, I've followed him for many years; I'm definitely gonna get this book and have a read on a rainy, or sunny day!



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