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Wed Feb 13 2013 14:54:13

Valentine's Day Tips: Most Wanted, What Sells Best?

By: Julia Wilkinson

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By now, if you're an online seller, you've probably sold the Valentine's Day-related items that you're going to sell, unless they are rush jobs. Companies such as Vendio and RetailMeNot are reporting trends for men vs. women on this romantic holiday, as well as extra marketing and services you might provide to boost your sales. My question for you sellers is, what strategies work best for you this time of year, and if you sell Valentine's-related products, what sells best?

eBay shows on its home page that its best-selling Valentine's Day products include an Apple iPad mini, heart-shaped pendants, Victoria's Secret brand items, Stella McCartney perfume, Kate Spade handbags, a Nikon D5100 camera (huh?), and diamond stud earrings, among other items.

Meanwhile, offering extras such as a special Valentine's Day gift-wrap service, and adding romantic captions to product descriptions, like “Your special someone will love this...”, can help catch the attention of your customers, says Crystal Wells of Vendio Product Marketing.

One seller reports doing most of her Valentine's marketing this year on Facebook and Pinterest. Indeed, Etsy has a Pinterest board of romantic products, and a Google search for "Pinterest Valentine's Day" brings up a "Crafts for Valentine's Day" board, packed with things like handmade cards and other paper crafts. Perhaps the best sales opportunity of all is in the card that accompanies the gift, and not so much the gift!

Who's spending more? It may not surprise you that according to an Omnibus survey of men and women in relationships, men far outspend women for Valentine's gifts - by $123 (men: $287 vs. women: $164). What not to give? Trae Bodge, senior editor for RetailMeNot's blog, cautions, "Twenty-five percent of women say that receiving a gym membership or exercise equipment would be most disappointing on Valentine's Day." (Ya think?)  "And to those giving gifts to their favorite guy, approximately 1 in 8 (13%) men say their most disappointing gift would be receiving flowers," added Bodge. (Oops. OK, not this year. But...they were masculine flowers!).

Oh and while we are talking about RetailMeNot and paying less than retail, don't forget to source that low-cost inventory in the days after Valentine's Day. I can use red tissue paper all year long!

What have you found sells best for you this time of year? Did a certain marketing trick work well for you? Do you see any surprising trends? And did you yourself buy any Valentine's gifts online? Post a comment here!




Comments (7) | Permalink

Readers Comments

Valentine's Day Tips: Most Wanted, What Sells Best?   Valentine's Day Tips: Most Wanted, What Sells Best?

by: AgendaSwallowsAll This user has validated their user name.

Thu Feb 14 18:40:25 2013

What sells best are the IDENTICAL items of other sellers the piece of human excrement ebay is now once again placing right at the top of our closed listings WE had paid for.

I'm ANGERED and RED-FACED over this and so much else this piece of human excrement has done over these past 5 years but this warning is dealt from intellect, not anger. If it doesn't cease and cease immediately, the site is on its way out faster than it already was for now having gotten to the point of insulting the intelligence of they who never had any. These changes over the past 5 years were inserted to feed that segment of the public, ebay has forgotten this. It's a MISTAKE as so much has been ebay you piece of human excrement.

Valentine's Day Tips: Most Wanted, What Sells Best?   Valentine's Day Tips: Most Wanted, What Sells Best?

by: online seller This user has validated their user name.

Fri Feb 15 00:38:36 2013

I don't appreciate all the changes  ebay has made, and some of them are hard to understand and implement.  However, I don't believe trashing ebay in this manner is good for ebay, sellers, or buyers.  Running a store on ebay is a lot of hard work. I never expected everything I listed would sell, but most of it has.  It certainly is not a get rich job, but if you are willing to work at it, it is still the best way I have found to earn extra money from home.

Valentine's Day Tips: Most Wanted, What Sells Best?   Valentine's Day Tips: Most Wanted, What Sells Best?

by: Just Plain Irritated This user has validated their user name.

Fri Feb 15 00:52:55 2013

I get pretty irritated with eBay sometimes too, but don't feel it helps anyone to bad mouth a company I do business with.

With plenty of hard work, it IS possible to make it work.

Valentine's Day Tips: Most Wanted, What Sells Best?   Valentine's Day Tips: Most Wanted, What Sells Best?

This user has validated their user name. by: Rexford

Fri Feb 15 08:07:35 2013

Nothing sells best anymore because sellers get no visibility.

How can one have 1000 high end designer items listed on eBay at a great price and get only one sale in a day.

All those 0s you see under viewers tells the true story.  Buyers can't buy what they can't see.

Valentine's Day Tips: Most Wanted, What Sells Best?   Valentine's Day Tips: Most Wanted, What Sells Best?

This user has validated their user name. by: Rexford

Fri Feb 15 08:09:45 2013

Just Plain Irritated says "With plenty of hard work, it IS possible to make it work."

You know Just Plain Irritated, I really resent your comment because no one works harder than we do.  I find your comment just plain irritating.

Valentine's Day Tips: Most Wanted, What Sells Best?   Valentine's Day Tips: Most Wanted, What Sells Best?

This user has validated their user name. by: bitbybit

Fri Feb 15 13:15:51 2013

We all know this is a myth ''a little hard work won't kill anybody'' but ''plain irritated'' is talking about ''plenty of hard work''. If we were talking about any other company other than eBay .. maybe. But on eBay we are all goners.

On eBay by working hard, following all the rules, chasing carrots I have found:

there is no pot of gold at the end of the rainbow (and seldom enough to even cover expenses and pay our bills)

there is no wizard at the end of the yellow brick road to make it all better

no spoonful of sugar will keep the bad pill of ebay medicine go down

and having all the favorite things that buyers love won't make them sell if eBay is working against the seller and not in the sellers best interest

Valentine's Day Tips: Most Wanted, What Sells Best?   Valentine's Day Tips: Most Wanted, What Sells Best?

This user has validated their user name. by: Rexford

Fri Feb 15 14:31:51 2013

Expanding on what babybit said, we feel pretty sure that we are no longer getting visibility, and if we do it is intermittent or sporadic at best.  You can't sell when buyers can't see your products.

So much for a level playing field.  I think JD has made it clear that he doesn't want a level playing field no matter how many hoops sellers jump through or how many carrots are shoved down our throats.



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