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Thu Nov 28 2013 13:34:12

Best Day and Time to End an Auction? Survey

By: Julia Wilkinson

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It's a question online sellers have pondered since the first broken laser pointer was listed on eBay. OK, well maybe not that far back, but soon after. What is the best day and time to end an auction to get the best sales price?

I've heard lots of different answers to that question, from Sunday nights to weekday afternoons to just about everything in between. We'd like to get your thoughts on the question, and also about how holidays such as Thanksgiving and Christmas enter into the equation. Also, is the answer different for different marketplaces?

Another school of thought says that it's not that important when you end an auction. I've read some longtime sellers who say not to worry about it, but just to get those items listed. That's another thing sellers are struggling with this crucial time of year for sales; getting everything they want to list up there in time for the holiday shoppers to see them.

Whatever your take on this question, we'd like your input. Please take our short survey and let us know what you think! We'll share the results with you soon.

Meantime, to all of you out there in the online community, we are thankful to have you as readers, and wish you a safe and happy Thanksgiving weekend!




Comments (17) | Permalink

Readers Comments

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

by: NetWatch This user has validated their user name.

Thu Nov 28 23:03:29 2013

Traditional wisdom for years has tagged Sunday night as peak audience for most online auction sites. For other days of the week, I've noticed increased sales for items ending after 8 p.m. CST (9 EST) at night, and suggest having items end all the way up to about 11 p.m.

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

This user has validated their user name. by: elpereles
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Fri Nov 29 01:42:43 2013

Just looking my latest sales in eBay. It is from Thursday to Sunday. From 6PM (EST) to 12AM. Also in that hour range I had more Domestic sales.  

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

This user has validated their user name. by: Marie

Fri Nov 29 03:26:04 2013

For me, it is similar to elpereles.  Thursday through Sunday.  However I start posting auctions between 3PM and 6 PM PST.  I do this so they don't end too late for most people in other time zones.

But this article makes me think that really that may not be as important as it once was.  Before we would often have multiple bidders, so you wanted to make sure you timed your listings for the best chance of them being around.  Anymore we are happy with one bidder.  So maybe, with the current climate, there are better ways of doing this.  I look forward to seeing the results of the survey.

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

by: spinner This user has validated their user name.

Fri Nov 29 12:46:31 2013

Monday morning. saturday is dead

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

This user has validated their user name. by: Marie

Fri Nov 29 13:10:56 2013

@spinner

Monday morning in what time zone?

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

This user has validated their user name. by: Puck

Sun Dec 1 15:20:57 2013

End 'em like the flood of new sellers eBay says are standing in line to supplant the old timers.

Whenever you think the hammer prices will be too low without regard to the day.

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

This user has validated their user name. by: Tula

Mon Dec 2 00:10:23 2013

I try to have at least one or two items ending every day so it will draw attention to all of my listings. I've seen it happen quite often where I have an auction ending and shortly thereafter sell something else I had listed at fixed price or BIN. That said, Sunday evenings seem to be good, but Thursday evening are, as well. Payday, maybe?  

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

by: BackInBlack This user has validated their user name.

Tue Dec 3 00:17:03 2013

I've always had good luck with the traditional Sunday evening endings, but my local eBay Education Specialist, who also works full-time at a local radio station, swears he does well ending his on Friday nights; then he has all weekend to ship before his work-week starts on Monday.

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

by: DonC This user has validated their user name.
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Tue Dec 3 00:35:36 2013

Sunday ~ 7 pm PST

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

by: Jerseylass This user has validated their user name.

Tue Dec 3 11:14:43 2013

Completely agree with Spinner - Saturday is the worse day to end an auction on.  Sometimes I've mistakenly ended auctions on Saturday and all of them never sold for more than opening bid, if at all.

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

by: macsbaby This user has validated their user name.

Tue Dec 3 12:54:22 2013

Sunday....9pm EST to 10pm

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

by: dpnyc This user has validated their user name.

Tue Dec 3 13:33:08 2013

ya know, i really don't think it matters. since the internet is worldwide, there are always potential buyers online. years ago, i established what i thought was a scientifically sound auction posting/ending rule, which i followed religiously. but when my schedule changed and i couldn't follow it any longer, i discovered that it really made no difference! one less pressure. but then again, i seldom use the auction format and opt for BUY IT NOW.

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

by: Damariscotta This user has validated their user name.

Wed Dec 4 06:39:33 2013

Best time to end an eBay auction?
About six years ago.

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

by: Mr. Me This user has validated their user name.

Wed Dec 4 11:14:16 2013

eBays "best time" to end auctions was 2008

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

This user has validated their user name. by: jawarrior

Wed Dec 4 16:06:55 2013

Sunday evening at 9pm or 10pm PST so the suction ends after dinner and before bedtime across entire U.S.

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

This user has validated their user name. by: jawarrior

Wed Dec 4 16:08:24 2013

Typo.  I meant auction.  Ha!

Best Day and Time to End an Auction? Survey   Best Day and Time to End an Auction? Survey

This user has validated their user name. by: Don Wagner

Wed Dec 4 23:24:14 2013

A lot of sellers do not let auctions end over a holiday weekend, to the point where there are holiday windows with almost nothing good for sale at auction. I have had some really great bidding action on the three-day weekends, because I am the only game out there, and plan to do some more experimenting in this area.  



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