|Sun Jan 20 2013 12:19:24|
Is Video Underused in eBay Listings?
By: Julia Wilkinson
In today's ECB Update article, Camtasia and Jing Help Sellers Deliver Better Sales and Service, sellers of different products talk about ways they use video to help their sales and build their brand. Most of them are making free informational videos and posting them to YouTube.
But not many of them talk about including video in their auctions to showcase their products.
"I think video is very underutilized on eBay," said Michael Ford, of Elite Minds Inc. "I have actually made some purchases (or tried to) this week and some sellers lost the sale because I could not tell from their description or photos if the product would meet my needs. A video might have made the sale; not having the right information cost them a sale."
It's true that I don't see many listings that incorporate video. I recall the unveiling of the ability to include a video in an eBay listing at an eBay Live, where it was introduced with such flourish.
Why do you think videos aren't used more in online selling? My sense is it's simply because they're more time-consuming that just taking still photos. However, for sellers of high-end items, and for commodity products that they sell and resell regularly, I think investing a little time in a video is worth it.
I have made videos for some of the expensive Chanel bags I have sold. This is because I really don't want returns on these items, and there are many details buyers have questions about that video can show best, to show this kind of item is genuine.
Do you use video in your listings, and why or why not? Do you think they should be used more? Are there specific examples of good videos you have seen on eBay or other sites? Post a comment here!