AuctionBytes Blog
Covering auctions, collectibles and marketplace selling.

AuctionBytes Blog The AuctionBytes Blog has been giving a voice to online merchants since its launch in 2005. Named one of the world's top 30 blogs in 2008 by "Blogging Heroes." Weigh in with your thoughts on the joys and pitfalls of selling online.
Mon Sept 24 2012 11:35:19

Does Markdown Manager Help Your eBay Sales Much?

By: Julia Wilkinson

Sponsored Link

Maybe "it's the economy, stupid," as they say in politics, but I've noticed the types of things that are mainly selling in my eBay Store are "basic needs" kinds of things like new boy's jeans at a pretty darn low price. People are feeling the pinch and looking for a bargain, and if they can get a new item at the same price as a used one, so much the better. (The other types of things that are selling for me are those on the highest end...these are the things bought by folks well-off enough that the economy isn't affecting them much!).

But even some of my "basic" items that are new with tags ("NWT") at already low prices are just sitting there. I'm really tired of looking at this one men's new blue golf shirt in my eBay Store. So I am putting it on sale today using eBay's Markdown Manager, which lets a user see that the new price on the item is a discount off the old price, and how much.

This got me to wondering how many of you with an eBay Store use Markdown Manager, and how much it helps your sales. "Queen of Auctions" Lynn Dralle has written about it in her newsletters, saying in one that it spurred her sales on from $24 to $335 in a 24-hour period.

"It really helps to generate sales and I only do between 5% and 15% off," she writes. "Not a whole lot but it really makes an impact."

Some say that even a 10% markdown can perk up their sales, and if nothing else boost their listings in eBay's search. I'm creating my sale for 20% off for a few listings that have been festering, including said blue golf shirt.

How about you? Is there a certain percentage that works well for you? Do you even use Markdown Manager at all? Or what other strategies do you use to move inventory that isn't selling? Post a comment here!




Comments (24) | Permalink

Readers Comments

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

by: mylifeisgood This user has validated their user name.

Mon Sep 24 11:46:46 2012

Mark down manage is to glitchy to bother with.

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

This user has validated their user name. by: Spartacus

Mon Sep 24 11:50:11 2012

When I used to sell on eBay, I marked everything up by 20% and used Markdown Manager to mark it down 10% just like they do at retail stores. Yes, sales immediately picked up as soon as Markdown Manager went into effect.

However, I would advise against marking down from your base price as you're already paying eBay/Paypal 20% or more in fees.

eBay buyers are the most ignorant, greedy and lazy buyers. It's so easy to fool them into thinking they're getting a deal and in most cases, eBay buyers will pay more than educated consumers elsewhere.

Plus, good old eBay makes price comparison and search inconvenient unlike at Amazon where it's all laid out for the buyer.

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

This user has validated their user name. by: Spartacus

Mon Sep 24 12:03:28 2012

As for ''Queen of Auctions'' Lynn Dralle, I'd seriously advise anybody clicking that link to be warned .... $149 get-rich-quick eBooks about ''Selling Dinnerware on eBay'' c'mon man...

99.9% of these get-rich-quick selling on eBay guides are just regurgitated, outdated information or outright scams. Beware.

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

by: rqtball This user has validated their user name.

Mon Sep 24 12:29:12 2012

definitely helps, always try to get sales going..not sure if it does anything for search placement but a sale always seems to spark some quick sales as soon as I run it.

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

by: Wire This user has validated their user name.

Mon Sep 24 13:30:40 2012

Back when I had an ebay store, I tried it a few times. Never really noticed any increase.

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

This user has validated their user name. by: Tula

Mon Sep 24 14:08:56 2012

I've never used it. I don't have an ebay store, so it's not as relevant to me. I do run sales on other venues from time to time. I find they increase activity a little, especially after the holidays.

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

by: Terry in Texas This user has validated their user name.

Mon Sep 24 14:23:38 2012

i use markdown manager all the time. i have had sales every month since april. i mostly use it to clean out old inventory and the really inexpensively priced stuff (back when i was just starting out and didn't know how to price). i just want it gone. i currently have 700+ items on sale (listings from 2008/2009) at 35% markdown. some of it IS selling. however back in april, i had 75% of my store on sale and had huge sales. i'm thinking the ebay servers were in my favor only because i DID have the markdowns. when i did it again in july, i had incredibly few sales of the marked down items. i try to have some things on sale every month just as an attempt to boost my stagnating sales. lynn dralle (see my note about her below) suggested using odd markdown amounts (such as 12%, 18% or 22%) and i do believe that attracts SOME attention instead of the flat 10% or 20%.

regarding the ''queen of auctions'' lynn dralle. i have met her (and attended her seminar). she is an honest, professional person who definitely knows about selling on ebay (and amazon) and has a lot of helpful information. (her book on selling dinnerware helped me stop buying unknown brands of china that wasn't going to sell.) that said, she is great at marketing herself and is a certified ebay education provider so her ezines NEVER include anything negative about selling on ebay.  there's good information (and links to great sources) in her ezines if you can get past all the rah rah ebay sales stuff.

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

This user has validated their user name. by: Basset

Mon Sep 24 15:30:10 2012

I've used markdown manager with minor glitches now & then. When I used it, I used to do a higher percent off, but went to a lower amount back when eBay started charging sellers fees on shipping costs. I'm not sure how much (if any) boost in search you get, & not sure how much difference it makes in sales but one positive is - it has the potential to make your listing stand out a bit if it is on a buyer's ''watch'' list.  

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

This user has validated their user name. by: Spartacus

Mon Sep 24 20:41:31 2012

Terry in Texas,
How on earth is 12%, 18% or 22% markdown instead of standard amounts like 10% or 20% going to ''attract attention'' ? Seriously?

I'm just going to lay it on the line here.... Anyone who has ever been to WarriorForum, knows what a WSO or ClickBank eBook is, knows very well that as soon as somebody makes a comment about an eBook seller, the plants jump right in with heartfelt testimonials. Seems to me you're drinking Lynn Dralle's kool-aid. Hogwash.

Logic dictates, anybody selling an eBook with tips how to make money is obviously not making money themselves. Ask any seller making a living in a particular niche. Are they going to sell an eBook that will create competition for themselves? Heck, I won't even mention here or anywhere what my basic product lines are because I don't want the competition. I surely wouldn't sell an eBook for $149 telling anyone how to do what I do unless I needed the cash because what I was doing wasn't working.

I also hate to say it but if someone can't figure out business for themselves by trial and error, you should probably stick with a day job. Business is not for everyone and no silly eBook or seminars are going to change that.

The comment I left previously about marking up your prices and using markdown manager to create a sale is tried and true retail practice that works. Take it from someone with 30+ years experience in successful retail buasiness.

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

by: Heidi This user has validated their user name.

Mon Sep 24 23:44:43 2012

I use markdown manager all the time. I only do 5% off and it definitely perks up sales.
As for Lynn Dralle, I have subscribed to her ezine for years and have bought a couple of her e-books. They are worth every dime. Yes, she markets herself but she has been making a great living off of eBay for years. No kool-aid there.
I am also an eBay Education Specialist and have taught How to Sell on eBay classes for years as well as doing one on one consultations. People value my 16 years of selling on eBay experience and I tell the good and the not so good. Sure people can find out much of the information I teach by doing their own research and learning, but there are many things that experience teaches better than books(or the internet)and you can't ask questions of a book.

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

by: blaumann This user has validated their user name.

Tue Sep 25 01:02:53 2012

I have marked down items in areas that were slow. They remained slow. I find it a useless technique. Some get better results.

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

by: Carol This user has validated their user name.

Tue Sep 25 01:26:12 2012

Shame on Spartacus for using a public forum to attack an ebay seller.  Not a very classy thing to do IMHO.  I don't see that he cited any special credentials to indicate why his opinion is more important than that of any other reader.

Regarding markdown manager, I haven't had especially good luck with it, although I always do get a few sales when I use it.  

I follow the sales of one of my competitors (who sells about $15,000 - $20,000 of fine jewelry every week) on Terapeak.  He has frequent sales (always 10%, I think), and I'm assuming they help him achieve those high sales numbers.

I like the idea of using sales to move old merchandise, but it seems pretty time-consuming to go through and pick out specific items to put on sale.  

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

by: Theresa This user has validated their user name.

Tue Sep 25 09:06:47 2012

@Spartacus
As a 10 year eBay veteran, I am fully aware of all the internet BS "gurus" out there, but your rude and uneducated comments are unwarranted and unwelcome.  I am not a troll nor do I even know Lynn Dralle, but I do know she wrote an ebook about selling dinnerware and another about selling flatware that  are packed full of information.  And nowhere in her marketing nor her book did she promote the info as a get quick scheme.  As a matter of fact, she specifically explains how these two product niches can provide a steady stream of income when you know what to buy.  And finally, not all online sellers are paranoid or concerned about a little competition.  Reselling dinnerware and flatware is a huge market and most people know that there are plenty of buying and selling opportunities available that teaching others how to succeed in that niche is not going to hurt one seller's bottom line.

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

by: Beth This user has validated their user name.

Tue Sep 25 09:08:35 2012

I agree, using Markdown manager does help push sales.  Now could I just figure out how to get the Shipping Mgr to stop making it a 50% off sale with free shipping..

As for one unknown seller flaming Lynn Draille?? You, Sir,  need to do some research before you attack people.  

I've been following Lynn for about 8 years and she's been very inspirational and very helpful.    She admits she makes money selling her books etc. but she's also been very open about how much she makes on that vs how much she makes selling and believe me, YOU wish you made that much. (I do too!! but I refuse to work as hard as that woman does..and with 2 kids she's raising alone and her family's issues this last year or so?? OMG I'd not have gotten one thing listed this year if I were going thru all that.  

I seriously question if we really need that kind of post here.  Ina, where's your delete button??

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

This user has validated their user name. by: Rexford

Tue Sep 25 09:18:17 2012

I do use markdown manager from time-to-time, and it may perk sales some (hopefully by re-indexing), but interestingly enough, the sales we get when implementing it are never the items that are marked down.

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

This user has validated their user name. by: David Steiner

Tue Sep 25 09:28:08 2012

I'd agree with Spartacus on one point. There are plenty of well-known eBay 'experts' that peddle outdated, incorrect information, and are more in the business of self-promotion than educating sellers.

We've never found Lynne Dralle to be one of them. We always advocate doing your research before you make an investment.

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

by: jdbok This user has validated their user name.

Tue Sep 25 09:49:22 2012

I have been using markdown manager about every month since it was offered

Usually 10 -20% on older or already marked up items
Occasionally a half off sale
It used to be like picking money from a tree
The sale would be marketed directly with picture gallery and links to my opted in mail list
About the time everything on eBay broke what was it 2 years ago? The emails no longer get sent.
So my most reliable customers, the 300 + i have carefully cultivated ober a decade who want to hear about my sales don't get those sale notification marketing emails in their inboxes anymore so my sales have ho hum results
When the emails used to go out announcing the sale I would have stellar days and great weeks almost immediate sales
No more
Just a competitive boost for having a lower price that a competitor or possibly reindexing- maybe?
It used to be the reason to pay for a store
No more

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

This user has validated their user name. by: Anonymous Annie

Tue Sep 25 10:30:25 2012

Before I closed my eBay store, I had tried the markdown feature and the results were inconclusive. Sales held at a typical and steady pace... so I didn't see any obvious benefit. (But... the unanswered question is: Was there some other factor in play at that very moment that would have caused my sales to DECREASE had I not use the markdown feature? The world may never know.)

THIS THREAD HAS ME WONDERING... for those sellers who do not have an eBay store, and who do not have access to the markdown feature... ARE WE PERMITTED TO INCLUDE OUR OWN ''SALE'' GRAPHIC IN A LISTING?

Or is this a violation of some obscure rule... or some new recently added rule that hasn't received any publicity?

Of course, if a seller simply adds a ''SALE'' graphic, it will not be recognized by eBay's search engine, and buyers won't see the ''sale'' dot when scrolling through listings.

But, assuming that a buyer does click and view the actual listing, will having the word ''SALE'' as an eyecatching graphic help to motivate buyers?

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

by: exdwh This user has validated their user name.

Tue Sep 25 17:22:14 2012

Markdown manager is very buggy-- especially if you don't use GTC duration. I used to inflate my prices and then use 'sales' to get back to my target price. I don't think it made much difference. If you mark down a little, buyers aren't motivated. If you mark down a lot, they're likely to suspect a marketing ploy and wonder how much lower you can go.

--David

Does Markdown Manager Help Your eBay Sales Much?   Does Markdown Manager Help Your eBay Sales Much?

by: Terry in Texas This user has validated their user name.

Tue Sep 25 21:55:47 2012

Thanks for everyone's support re: Lynn Dralle. She is a wonderful RESOURCE for sellers. she gives 150% on the information she SELLS. and it's an excellent purchase.  i believe she has an MBA in marketing and her grandmother was a long time, well known antique dealer. no shill here.

@Carol---regarding being time consuming to go through old listings. since i have 3,000+ in my store, it can be quite time consuming. but you can search through you listings by using the STATUS ''without a recent sale''. that will show you listings older than 14 (or 16) months. unfortunately it does not let you search by year listed so it can take a little effort. but since my sales have flatlined starting june 1st, i do have some time to spare......

Click to view more comments
1 2  [Next Page]


Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.