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Tue Sept 11 2012 13:27:43

iPhone 5 Frenzy: Are You Optimized for Mobile?

By: Julia Wilkinson

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The iPhone 5 hype is in high gear, with some reports saying it may even add between a quarter and a half of a percentage point to the annualized quarterly change in the US GDP. (It cannot yet cure cancer nor walk on water). And eBay Mobile Vice President Steve Yankovich said mobile purchases could account for half of the site's total transactions in a few years, according to an article in Bloomberg.

"It’s probably more than two, but less than 10 years away,” he said. Consumers are already buying more than 9,000 cars and more than 340,000 car accessories a week via handheld devices.

With all the foofaraw about more people shopping via mobile devices such as cell phones and tablets, you may wonder how you as an online seller can benefit from this trend. One thing you can do is, if you have a standalone web site, make sure it is optimized or at least viewable via mobile advices. Some experts suggest avoiding flashy graphics and anything that can slow down the experience for these on-the-go, impatient shoppers. Blogger Shaun Mackey offers some technical tips for iPhone site optimization, including keeping in mind that the iPhone does not support Adobe Flash (though maybe this iPhone 5 release will change that!), so have an alternative for that for your iPhone users.

If you're selling on a large web site such as eBay, the site will take care of technical details of mobile optimization, but you still can do a few things not to scare away that iPhone or Android user. Avoid over-long or clunky descriptions, extraneous graphics, and even extraneous words in titles, such as the infamous "L@@K."

It's a good idea to offer a Buy It Now option to lure the mobile shopper; they're often in a hurry and want to purchase right away rather than monkeying around with bidding. And it can't hurt to eyeball your own listings from your own smartphone and/or tablet and see if there are any tweaks you can make to improve the experience.

Do you think about mobile shoppers when working on your web site, or even when doing listings on major marketplaces? If not, is this something you will start doing? Do you have any tips to share to lure mobile shoppers? Do you think the iPhone 5 is overhyped? Post a comment here!




Comments (12) | Permalink

Readers Comments

iPhone 5 Frenzy: Are You Optimized for Mobile?   iPhone 5 Frenzy: Are You Optimized for Mobile?

This user has validated their user name. by: Tula

Tue Sep 11 15:04:57 2012

i-everything is overhyped. Apple is brilliant at marketing. They're able to convince people to buy expensive new hardware far more often than they actually need to, simply for the "coolness" factor.  

iPhone 5 Frenzy: Are You Optimized for Mobile?   iPhone 5 Frenzy: Are You Optimized for Mobile?

by: mylifeisgood This user has validated their user name.

Tue Sep 11 15:26:23 2012

Not in the least bit interested in something that will be outdated in a week.

iPhone 5 Frenzy: Are You Optimized for Mobile?   iPhone 5 Frenzy: Are You Optimized for Mobile?

This user has validated their user name. by: Basset

Tue Sep 11 15:56:58 2012

No matter what phone you have (well, not your landline:) - it is a good idea to pull up one of your listings on your smartphone to see what it looks like to buyers & make any adjustments needed.

It is really hard, but I've been trying to trim my listings down while still providing info the buyers need.

As a buyer, I hate those ''minimalist'' listings that have one photo & virtually NO info on the item. I notice the ''unsold'' listings are FULL of these!

There has to be a happy medium!  

iPhone 5 Frenzy: Are You Optimized for Mobile?   iPhone 5 Frenzy: Are You Optimized for Mobile?

by: Mimi This user has validated their user name.

Wed Sep 12 07:27:32 2012

Just curious. What does foofaraw mean? Amazed that it's in the dictionary. You should get a prize for using it!

As to the subject, almost all sites are changing to be more compatible for smart phones. It seems as though most of them have already.

To blame this on iPhone is ludicrous.  

iPhone 5 Frenzy: Are You Optimized for Mobile?   iPhone 5 Frenzy: Are You Optimized for Mobile?

This user has validated their user name. by: Philip Cohen
Web Site

Wed Sep 12 09:46:04 2012

"And eBay Mobile Vice President Steve Yankovich said mobile purchases could account for half of the site's total transactions in a few years,..."

Another of the delusional headless turkeys from eBay ...

Or, it is simply an unintended recognition of how greatly atrophied the eBay marketplace will probably be by then ...

eBay / PayPal / Donahoe: Dead Men Walking

iPhone 5 Frenzy: Are You Optimized for Mobile?   iPhone 5 Frenzy: Are You Optimized for Mobile?

This user has validated their user name. by: Al G

Wed Sep 12 10:03:26 2012

I'm just wondering who buys what on mobile devices.

I understand the showrooming aspect for mass consumer goods. But in my area of commerce, is the person looking for a collectible going to purchase something whilst walking down to the nearest Starbucks or during the intermission to a Chocolate Drops concert or when the pastor drones on with the sermon in church?

iPhone 5 Frenzy: Are You Optimized for Mobile?   iPhone 5 Frenzy: Are You Optimized for Mobile?

This user has validated their user name. by: Philip Cohen
Web Site

Wed Sep 12 11:08:33 2012

I’ve been around long enough to know that much of the nonsense that appears in the media is little more than regurgitated “puff” initially sourced from commercial PR departments, and undoubtedly, in some instances, stories are written by paid shills, and many of the analysts’ supposedly original stories that are written about eBay (and PayPal) these days may well be so influenced, I suspect.

eBay / PayPal / Donahoe: Dead Men Walking

iPhone 5 Frenzy: Are You Optimized for Mobile?   iPhone 5 Frenzy: Are You Optimized for Mobile?

This user has validated their user name. by: juliawww
Web Site

Wed Sep 12 11:31:49 2012

Al, according to the eBay Mobile guy, a lot of people are buying cars or car accessories via mobile devices..can't say I understand that one..lol! Maybe their car broke down and they want to buy a part while they're stuck on the side of the road? ;) I'd be more likely to buy, say, clothing browning on my iPad than anything via my iPhone, these days.

iPhone 5 Frenzy: Are You Optimized for Mobile?   iPhone 5 Frenzy: Are You Optimized for Mobile?

by: Digmen1 This user has validated their user name.
Web Site

Wed Sep 12 15:41:19 2012

Mobile may be a necessary evil.
Will there is a new generation coming through that will have a smartphone and NO laptop, and No Ipad and no fixed broadband connection ?

iPhone 5 Frenzy: Are You Optimized for Mobile?   iPhone 5 Frenzy: Are You Optimized for Mobile?

This user has validated their user name. by: juliawww
Web Site

Wed Sep 12 16:19:23 2012

I meant ..''buy clothing *browsing* on my iPad,'' not ''browning''..sigh. ;)  

iPhone 5 Frenzy: Are You Optimized for Mobile?   iPhone 5 Frenzy: Are You Optimized for Mobile?

This user has validated their user name. by: Basset

Wed Sep 12 20:43:58 2012

I know I have sold clothing through mobile applications. There was a blurb on either the ''your item sold'' email or the PayPal receipt which stated that the item sold via mobile. Its handy to know that sales actually occur that method.  

I took note of it at the time, which is when I started checking to see how my listings looked on the phone.

Of course, now that I am looking for WHERE exactly I saw the blurb, I can't find an example.  

iPhone 5 Frenzy: Are You Optimized for Mobile?   iPhone 5 Frenzy: Are You Optimized for Mobile?

This user has validated their user name. by: Ming the Merciless

Wed Sep 12 23:18:16 2012

Six months ago we should have been optimizing our sites and listings for Angry Birds.

Oh wait. I've got things out of order. The Gamification of Ebay comes next.



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