|Tue Sept 11 2012 13:27:43|
iPhone 5 Frenzy: Are You Optimized for Mobile?
By: Julia Wilkinson
The iPhone 5 hype is in high gear, with some reports saying it may even add between a quarter and a half of a percentage point to the annualized quarterly change in the US GDP. (It cannot yet cure cancer nor walk on water). And eBay Mobile Vice President Steve Yankovich said mobile purchases could account for half of the site's total transactions in a few years, according to an article in Bloomberg.
"It’s probably more than two, but less than 10 years away,” he said. Consumers are already buying more than 9,000 cars and more than 340,000 car accessories a week via handheld devices.
With all the foofaraw about more people shopping via mobile devices such as cell phones and tablets, you may wonder how you as an online seller can benefit from this trend. One thing you can do is, if you have a standalone web site, make sure it is optimized or at least viewable via mobile advices. Some experts suggest avoiding flashy graphics and anything that can slow down the experience for these on-the-go, impatient shoppers. Blogger Shaun Mackey offers some technical tips for iPhone site optimization, including keeping in mind that the iPhone does not support Adobe Flash (though maybe this iPhone 5 release will change that!), so have an alternative for that for your iPhone users.
If you're selling on a large web site such as eBay, the site will take care of technical details of mobile optimization, but you still can do a few things not to scare away that iPhone or Android user. Avoid over-long or clunky descriptions, extraneous graphics, and even extraneous words in titles, such as the infamous "L@@K."
It's a good idea to offer a Buy It Now option to lure the mobile shopper; they're often in a hurry and want to purchase right away rather than monkeying around with bidding. And it can't hurt to eyeball your own listings from your own smartphone and/or tablet and see if there are any tweaks you can make to improve the experience.
Do you think about mobile shoppers when working on your web site, or even when doing listings on major marketplaces? If not, is this something you will start doing? Do you have any tips to share to lure mobile shoppers? Do you think the iPhone 5 is overhyped? Post a comment here!