|Wed Sept 5 2012 20:05:26|
eBay Let's Get the Conversation Started
By: Brian Cohen
One feature I would like to see added to eBay listings is the ability to add messages (or for that matter a message boards) to individual auctions. While there is a "Ask a Question" feature which allows a seller to post questions and feedback from potential buyers, this is anemic conversation at best.
eBay listings should allow sellers to be moderators of forums created for their auction listings. For expired listing that meet certain criteria such as a listing bookmarked by 12 or more eBay users, Sellers should have the option of archiving/locking an eBay auction and keeping the message board live or even handing over "ownership" (moderator status, really) of the message board to the buyer! There should also be functionality to like/dislike or thumbs up/down individual messages.
Perhaps eBay and Twitter could team up to embed a Twitter widget/feed in eBay listings and use eBay listing IDs as a hashtag?
A conversation is a great way to show there is interest in your product(s), and interest only drums up sales.
I would like to see the type of situation where a potential buyer enters the eBay site to see what are the hot topics of conversation, join the conversation, and decide to place a bid or hit me up with a Buy It Now.
(Amazon's) Woot Community is the closest example that I can think of that uses some of thee above ideas.
While eBay has incorporated social (Facebook/Twitter/Pinterest) in its listings, the social experience for the most part occurs *outside* the eBay platform. I would like to see tighter integration of social incorporated/embedded into eBay itself.
How do you want your buyers to socialize on eBay? Discuss below!
About the Author
Brian Cohen has been an active member of the eBay community since May 1998. He currently trades under the member name Bidofthis.com. His first AuctionBytes article was published in May 2002. Brian can be contacted through his website at BidofThis.com where he always has a "little Bid of This and little Bid of That."