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Sun Aug 26 2012 20:16:31

LQQK Goes from eBay Title to Streets of New York City

By: Brian Cohen

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Taking a cue from eBay sellers, New York City Department of Transportation has begun painting LQQK signs on busy pedestrian crossings/intersections. With eBay on the mind, I decided to do a search, which yielded 16,825 results found for LQQK and 121,081 results found for L@@K.

I found a cute definition of LQQK from a "Member-Generated Compendium of EBAY word definitions contributed by Board Members of the EBAY Auction Listings Discussion Board" (link)

Pronunciation: (not pronounced, only written)
Function: verb to LQQK
Etymology: Middle eBay look, from Old eBay annoying
Definition: used in eBay auction titles in the mistaken belief that it will somehow draw attention to the item up for sale.
Variation: L@@K
Example: LQQK Gigantic Widget

But will commanding (reminding?) pedestrians to LQQK - and for that matter, eBay buyers to LQQK - effectively cause the target audience (pedestrian/buyer) to comply?

I found this from "How to Insert Embedded Commands into Your Sentences to Compel People to Act NOW!" (link):

"Essentially, you craft the action you want your reader to take and then "put a moustache and dark glasses on it." In other words, you disguise the "command" and present it as casual, innocent-looking sentence."  

Okay, lets try this on for size!

Joking aside, could putting an "Altered type" actually persuade a potential bidder to comply with your command to LQQK! at an auction?

The "Web Copy Blog" further explains that a person will respond embedded commands and will follow the command without consciously realizing it. "Embedded commands evade the scrutiny of the left brain (the critical, logical side of the brain), the readers are not aware of what is causing their desire."

However, according to Psychology Today's "Let Their Words Do the Talking / Get Anyone to Do Anything"

"Embedded commands contain direct requests but the requests are surrounded by command softeners...the key is to cleverly embed the command within a string of command softeners. ...(However,) Adults and children alike often resist direct commands to perform tasks, especially when the people issuing the requests have no real or perceived authority."

A government agency putting a LQQK sign on the street has a lot more authority than an eBay seller, unless perhaps we are dealing with a new user of eBay.

I personally believe there are a small percentage of people who would actually feel compelled to look at your eBay listing because of an embedded command in the title... but the number of people who are annoyed by such tactics (to the degree of effectively serving as a scarecrow) far outweigh the benefits.

How do you get people to LQQK! at your eBay listings?

Discuss below!

About the Author
Brian Cohen has been an active member of the eBay community since May 1998. He currently trades under the member name Bidofthis.com. His first AuctionBytes article was published in May 2002. Brian can be contacted through his website at BidofThis.com where he always has a "little Bid of This and little Bid of That."




Comments (8) | Permalink

Readers Comments

LQQK Goes from eBay Title to Streets of New York City   LQQK Goes from eBay Title to Streets of New York City

This user has validated their user name. by: Al G

Sun Aug 26 22:08:26 2012

In my niche of selling - I let my title do the "LQQK"ing for me - and trust, as past performance indicates, that my clientele is knowledgeable enough to determine whether what I offer is worthy of their time.

To me - the L@@K, RARE, ANTIQUE or other embedded commands (hah!) is just a waste of characters in the title. I'm sure the search engines also view them with the appropriate disdain.

Crossing a street in NYC however, it may be beneficial to the touristas and make them aware of the fact that never mind the cars coming down that one way street, but watch out for the bicycle messenger (or take-out food delivery person) zipping up the wrong way heading for you and disaster.

LQQK Goes from eBay Title to Streets of New York City   LQQK Goes from eBay Title to Streets of New York City

This user has validated their user name. by: Al G

Sun Aug 26 22:10:34 2012

PS.

That crap works only once per unique situation (shopping, crossing a street, crossword puzzles, etc.)

Psychology 101 covered it.

LQQK Goes from eBay Title to Streets of New York City   LQQK Goes from eBay Title to Streets of New York City

This user has validated their user name. by: Ed Gadfly

Mon Aug 27 05:13:02 2012

It makes me laugh. About 12 years ago I did my Christmas shopping on eBa'al and I only bought items that had L@@K in the title.

There was a large selection of unique, reasonably priced items to choose from.

Now a days at Christmas time I do not L@@K at eBa'al at all.

But JD never LQQKS at that.

Your loss.

LQQK Goes from eBay Title to Streets of New York City   LQQK Goes from eBay Title to Streets of New York City

by: Susan Averello This user has validated their user name.

Mon Aug 27 07:36:04 2012

Looks like two eyes to me, maybe that was what they were going for.  not some obscure term LQQK from Ebay - never heard it before

LQQK Goes from eBay Title to Streets of New York City   LQQK Goes from eBay Title to Streets of New York City

by: LynnN This user has validated their user name.
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Mon Aug 27 10:31:38 2012

L@@K or any other gimmicky words that are unrelated to the item being sold are just a waste of space that could be used to insert more keywords. What it says to me is 'Hey L@@K, here's another amateur eBayer that doesn't have a clue what they're doing'

LQQK Goes from eBay Title to Streets of New York City   LQQK Goes from eBay Title to Streets of New York City

This user has validated their user name. by: juliawww
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Mon Aug 27 13:33:08 2012

Hi Brian! LOL..I've always felt the ''L@@K'' etc. were simply a waste of precious title character space..of course now we have more characters than we used to, but still.. Mainly I didn't realize eBayers were still doing that! ;)

LQQK Goes from eBay Title to Streets of New York City   LQQK Goes from eBay Title to Streets of New York City

This user has validated their user name. by: permacrisis

Tue Aug 28 12:02:45 2012

Between that and the red background, what chance do buyers have  ;-D

LQQK Goes from eBay Title to Streets of New York City   LQQK Goes from eBay Title to Streets of New York City

by: hillbilly This user has validated their user name.

Mon Sep 9 13:34:35 2013

Sellers are paying e-bay to take out an ad....they should be able to title it any way they want. They should also be able to describe & picture items as they see fit as well, (within reason of course, ex. no offensive language & such).
 If e-bay wants to make ''suggestions'' on good titles I see nothing wrong with that but, this seems to be another way to keep the seller under e-bays thumb with more ''rules'' that arent, and never will be, 100% clear to all & it also subjects the seller to more e-bay violations.



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