|Sun Aug 26 2012 20:16:31|
LQQK Goes from eBay Title to Streets of New York City
By: Brian Cohen
Taking a cue from eBay sellers, New York City Department of Transportation has begun painting LQQK signs on busy pedestrian crossings/intersections. With eBay on the mind, I decided to do a search, which yielded 16,825 results found for LQQK and 121,081 results found for L@@K.
I found a cute definition of LQQK from a "Member-Generated Compendium of EBAY word definitions contributed by Board Members of the EBAY Auction Listings Discussion Board" (link)
Pronunciation: (not pronounced, only written)
Function: verb to LQQK
Etymology: Middle eBay look, from Old eBay annoying
Definition: used in eBay auction titles in the mistaken belief that it will somehow draw attention to the item up for sale.
Example: LQQK Gigantic Widget
But will commanding (reminding?) pedestrians to LQQK - and for that matter, eBay buyers to LQQK - effectively cause the target audience (pedestrian/buyer) to comply?
I found this from "How to Insert Embedded Commands into Your Sentences to Compel People to Act NOW!" (link):
"Essentially, you craft the action you want your reader to take and then "put a moustache and dark glasses on it." In other words, you disguise the "command" and present it as casual, innocent-looking sentence."
Okay, lets try this on for size!
Joking aside, could putting an "Altered type" actually persuade a potential bidder to comply with your command to LQQK! at an auction?
The "Web Copy Blog" further explains that a person will respond embedded commands and will follow the command without consciously realizing it. "Embedded commands evade the scrutiny of the left brain (the critical, logical side of the brain), the readers are not aware of what is causing their desire."
However, according to Psychology Today's "Let Their Words Do the Talking / Get Anyone to Do Anything"
"Embedded commands contain direct requests but the requests are surrounded by command softeners...the key is to cleverly embed the command within a string of command softeners. ...(However,) Adults and children alike often resist direct commands to perform tasks, especially when the people issuing the requests have no real or perceived authority."
A government agency putting a LQQK sign on the street has a lot more authority than an eBay seller, unless perhaps we are dealing with a new user of eBay.
I personally believe there are a small percentage of people who would actually feel compelled to look at your eBay listing because of an embedded command in the title... but the number of people who are annoyed by such tactics (to the degree of effectively serving as a scarecrow) far outweigh the benefits.
How do you get people to LQQK! at your eBay listings?
About the Author
Brian Cohen has been an active member of the eBay community since May 1998. He currently trades under the member name Bidofthis.com. His first AuctionBytes article was published in May 2002. Brian can be contacted through his website at BidofThis.com where he always has a "little Bid of This and little Bid of That."