|Mon Aug 20 2012 11:45:09|
Amazon's 'Image' Problem and Duplicate Listings
By: Julia Wilkinson
We've heard about the "Amazonification of eBay." But what about an "eBayification" of Amazon?
As more third-party and casual sellers flood onto Amazon, enjoying the fast and easy listing process, a phenomenon of listing errors, duplicate listings, and listings without images has popped up. Amazon seems to be aware of its "image" problem, as it has recently been sending out emails to sellers about listings with problems, such as missing images or not enough other details, encouraging them to fix such issues.
One seller noted the problems that can occur when multiple listings are created for the same product. It can lead to both buyer and seller confusion: a seller is not sure under which listing to post his product, and buyers may be confused by what appear to be different sets of listings for the same product.
"One of the things that is frustrating about selling on Amazon is the proliferation of multiple Product Detail Pages for the same item," said one seller. "To cover my bases I often offer the same item for sale on multiple Amazon Product Detail Pages so I don't miss out on sales. It makes it more difficult to manage my inventory and to adjust inventory as sales roll in from the different listings. It also makes it more difficult to manage pricing since the competition varies from Product Detail Page to Product Detail Page."
The seller said the multiple pages for the same item doesn't include pages that are bundles or color variants, or other differences that would justify a separate page. "Sometimes the listings are for remanufactured or refurbished versions, even though those product conditions should simply be addressed under the main product listing," they added.
"When I take the time to report them to Amazon, the action they take seems to depend on the individual Amazon employee who receives the information," the seller reported. "Sometimes the Product Detail Pages are consolidated and sometimes they aren't. Sometimes Im informed of a Product Detail Page that is closed or consolidated and sometimes I'm not."
This can be confusing for customers as well, who may spend a lot of wasted time comparing the same product across multiple Product Detail Pages, the seller pointed out.
If you sell (or even buy) on Amazon, is this something you've noticed and that has bothered you? What should Amazon do to fix the problem, if anything? Post a comment here!