|Fri July 13 2012 11:50:55|
Can a Vacation Actually Boost Your eBay Sales?
By: Julia Wilkinson
It's summer, a time not only known among eBay sellers for a sales slump, but also a time they worry about losing sales while they are on vacation. But what if taking a vacation was actually good for your sales? Some sellers think it is, if you plan correctly. How so? To wit:
- Revising Your eBay Store Listings Can Bump up Your Listings
The conventional wisdom is that any revision to your eBay listings, especially those stale Store listings that haven't budged for weeks (or months), will help bump them up in search engines. And while you're at it putting your eBay Store on vacation, consider adding in new words to your titles, or even tweaking the descriptions; this can give your listings a boost as well.
- Set Your eBay Store to "Display Vacation Message" but Keep Your Listings Available
You can either make your listings unavailable, or keep them available with a "The seller of this item is away until.." message. If I am only taking a short vacation, I always choose to keep the Store listings active and display the message. This means the buyers can still buy; they just know to expect a slight delay in shipping. (Of course, if you have TRS status and want to keep it with the 1-day turnaround that's required, you may not want to do this). Do try to check in with your email regularly while you are away, however, and reassure buyers they'll get the item asap after you get back.
What if you don't have an eBay Store? You can still create auctions beforehand and schedule them to start one week before you return, or fewer days ahead than that if you want a breather when you get back. ("Queen of Auctions" Lynn Dralle has a good piece about eBay's vacation settings here).
- The Desire to Have What You Can't
It may seem counterintuitive, but I have found my sales actually spike during some of my vacations. I don't know exactly why this is, but my theory is sellers see I'm away, they can't have the item right away, and it makes the item seem that much more unattainable and desirable. This is, of course, an unproven theory. ;) But this is what I've experienced.
- Amazon Sellers Can Use FBA
What about Amazon sellers? Well, if you are taking a trip of more than a day or two, you really need to make your listings unavailable under Amazon's Listings Status settings. But, if you use Fulfillment by Amazon, of course, all those listings will be available while you are away! Someone else can be packing and shipping that textbook while you dig your toes into the sand.
What have been your experiences with sales while you are on vacation? Have you ever seen sales actually go up? What tips would you give to other sellers about it? Post a comment here!