AuctionBytes Blog
Covering auctions, collectibles and marketplace selling.

AuctionBytes Blog The AuctionBytes Blog has been giving a voice to online merchants since its launch in 2005. Named one of the world's top 30 blogs in 2008 by "Blogging Heroes." Weigh in with your thoughts on the joys and pitfalls of selling online.
Mon July 2 2012 11:51:54

Christmas in July and Beating the Summer Slump

By: Julia Wilkinson

Sponsored Link

The conventional wisdom in online-seller land is with the slow pace of summer comes slower sales. But some creative sellers are coming up with promotional ideas to heat up bidding in this hot time of year.

"Christmas in July" has been an annual event on marketplaces such as Bonanza for the recent past. This Bonanza blog post explains a bit how it works: the Bonanaza commuity organizes a month-long sale from hundreds of Bonanza booths. "Discounts range from 10-50% off of normal prices and many sellers are throwing in free shipping to boot!" writes "Bonanzamark" in the post. In addition to a month long sale, he says, there are "block parties" planned, Secret Santa fun, prizes and something for everyone.  "Not only is this a nice opportunity for additional sales but the networking you will get can pay dividends long after July is over."

Other marketplaces are getting into the holiday action as well. "Kraftylady" on Artfire posted an invitation on the Artfire boards for sellers to participate in the Christmas in July discounting, listing over 50 sellers who were currently participating.

Etsy is also doing its own version of the sale. In the CIJ thread, Etsy shop ower DesignedByLucinda says they typically do the sale after the Fourth of July, but promote it beforehand. And it's not just Christmas stuff that's for sale: "No, it is NOT just Christmas or Holiday items that can be offered -- this is a time to offer even your older pieces you want GONE because so long as it feels like Christmas/Holidays to *someone* (buyer or seller) it qualifies -- so every and anything can get put up for sale. It is just a catchy retail phrase meaning SUMMER SALE so don't get hung up on the word "Christmas." :)

Amen to that!

Do you plan to do a "Christmas in July" sale? What other promotional ideas have worked for you as a seller to spur sales in the summer slump? Post a comment here!




Comments (23) | Permalink

Readers Comments

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

This user has validated their user name. by: Spartacus

Mon Jul 2 13:28:36 2012

Even with 50% off of normal prices at Bonanza, you'd still be lucky to get a single sale.

I had over 3000 items on Bonanza for a year and a half without a single sale.

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: mylifeisgood This user has validated their user name.

Mon Jul 2 14:07:41 2012

Christmas in July means only one thing to us.

We close the stores for July and August and spend the time with the family at the beach. No hassles, no worries.

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: blaumann This user has validated their user name.

Mon Jul 2 23:30:50 2012

Some of us can't stop trying to make a buck all summer.
But 50% off? Where is the profit? Where is even getting your money back?
It is the flea market part time seller mentality PROFIT, WHATS THAT???

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

This user has validated their user name. by: TheCheapSkirt

Mon Jul 2 23:31:05 2012

I considered an ugly Christmas sweater sale for Christmas in July in my ugly sweater store. But honestly, with it being over 100 degrees in most of the US, I like the idea of hitting the beach instead much better.

It's all about balance. I know I'll be working 20-hour days Oct-Dec, so I'm going to enjoy life when I'm not.  

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

This user has validated their user name. by: Tula

Tue Jul 3 00:05:54 2012

It's odd, but I'm actually seeing a spike in sales this week on Artfire and eBay. Must be my turn on eBay's rolling visibility servers. It's interesting, since it's usually kind of dead in July and August.

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: collectibles This user has validated their user name.

Tue Jul 3 04:47:03 2012

There is no reason to look down on anyone if the want to sell their items for what ever % the want to sell it for. They know if the still making profit.And the Bonanza.com CIJ sale is a great idea. gets the word out and new customers plus sellers.  

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: BeenThereDoneThat This user has validated their user name.

Tue Jul 3 08:26:45 2012

Doesn't matter if items are discounted or not. This years CIJ sale will be the same as years past, they will only be selling to each other if there are any sales at all.

"gets the word out and new customers plus sellers.  "

wrong!!!!! Been there done that, nice thought but you just have the same people and sell to each other.

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: TrailingAlong This user has validated their user name.

Tue Jul 3 10:01:52 2012

I chose to not participate in the CIJ sale this year and probably will not be participating in any of these types of sales again due to the traffic just not being there ''for me.'' I can only speak for myself and realize that I cannot speak for others.

I've tried them with listings optimized fully, etc, etc, and they were a bust when compared to the time that the CIJ takes promoting outside and inside and mingling in the forums. I do not knock anyone for wanting to do them though or their percentages off. No one knows their own inventory better than the person that has it on hand.

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: JohnGermaine This user has validated their user name.

Tue Jul 3 10:58:10 2012

I tweet some and facebook some and my CIJ sales are always good. All one does is publish a coupon and with all the other participants tweeting, pinning, and facebooking too, we get sales. It's worth it to publish the coupon and do some work if you aren't going to spend the month at the beach. I do a 15% off, not 50% but one can do what they like. The coupon works on anything in my booth.

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: Bonanzamark This user has validated their user name.
Web Site

Tue Jul 3 14:23:47 2012

Thank you for your blog post about this Julia.  Hats off to the Bonanza sellers who are taking action during a time when online sales tend to level off.  This entire promotion has been community driven.  Congratulations and best to you in July and beyond!

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: collectibles This user has validated their user name.

Tue Jul 3 14:54:05 2012

BeenThereDoneThat... You must been one of those sellers that just sits back & waits for a sale , you need to do your own advertising and you will get sales.We on Bonanza getting lots of new members daily and also buyers. At least at Bonanza our profits isn't all going out to fees like on many other sites. Why do so many posters need to be so negative about this.??? Being nasty just shows your personality. there I'm of my soap box.

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: Susan T This user has validated their user name.
Web Site

Tue Jul 3 14:56:36 2012

I sold on eBay for many years before coming to Bonanza. Every summer my sales on eBay would dwindle to nothing, barely making even enough to break even.

At least on Bonanza we all try to help each other out and pull together as a community. Which is something eBay didn't even do in the very beginning. I would not look down my nose at sellers buying from other sellers; because this also happens on eBay all the time. I love the fact that Bonanza does not try to give you rules and restrictions every time you turn around and tell you how to run your business.

Evidently the Christmas in July is catching on because even Etsy is doing it this year. This year at the Christmas in July sale we have over 200 booths participating with sales already happening.  

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: Tippys Quaint Cottage This user has validated their user name.

Tue Jul 3 16:51:02 2012

Come by and see for yourself all of the great items and prices listed on Bonanza!

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: Shopatusm This user has validated their user name.
Web Site

Tue Jul 3 21:07:10 2012

The Christmas in July will never be successful in helping with sales. Why? Because Bonanza does nothing to help promote it or the site what so ever. It is hard to coordinate and get people to join in the event, then bust your butt to advertise it. Bonanza needs to step up and start promoting it's own site for a change.

I was one of the people helping Jamiro one year in the Christmas in July and we got over 300 members to join the event that year, the largest ever. But Bonanza did nothing to help us what so ever with the event. They are a serious joke!

This site is how old now and still stagnate!

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: BeenThereDoneThat This user has validated their user name.

Tue Jul 3 23:53:58 2012

collectibles

ROFL, obviously you know nothing about me, and not much about Bonanza. You can do all the advertising you want and the CIJ is just another selling to other sellers game. I'm not nasty at all, just stating my opinion the same as you did. Seems to me you must be one of the newer members and not someone who has been there from the start. Right now the Koolaide still taste very good to you. I wish you all the best there.

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: e-buyer This user has validated their user name.

Wed Jul 4 10:55:25 2012

Thank you Julia for mentioning the Christmas in July sale on your blog.

Negative comments from people who used to unsuccessfully sell on Bonanza notwithstanding, this event always generates sales through the combined efforts of all the participants.  

This is the 3rd year that I've participated so I'm no newbie to the site.  It turns what is historically a slow month into a profitable one.  I do occasionally make sales to other sellers (which makes them buyers, right?) but most of the traffic and sales I get comes through our advertising links on twitter, facebook, etc.

To those of you who were banned from Bonanza or left for other for various reasons, find another way to vent your frustrations.  There's no need to bash a site just because you personally couldn't be successful there.  You're not hurting the site when you do that, you're hurting the sellers.  And what has any of them ever done to you?

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: BeenThereDoneThat This user has validated their user name.

Thu Jul 5 08:18:52 2012

Funny how posting about the negative aspects of a site is "bashing". It matters not if you are talking about a site or a product. When discussing any product both good and bad is and SHOULD be brought to light as the consumers, in this case sellers, have the right to know the good and the bad. If I do not like a restaurant I let people know and know why, a selling site is no different. If I speak out against a product it may effect the employees, but I will still speak out to let people know the food is not good or whatever other problem exists as it is a duty to protect the consumer, not make it easier for the business to keep ripping off it's customers. Just because we do not agree with you does not mean we are not successful sellers. We do have the right to point out what is wrong with this site or any other as well as the good. Just because Bonanza restricts it's forum to "happy" talk does not mean that it is wrong to speak the truth as others see it.

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: Shopatusm This user has validated their user name.
Web Site

Thu Jul 5 16:56:56 2012

If you want sales you should look into getting your own website. Bonanza is a huge waste of time for people who are trying to run a business to bring in income. They will never advertise the site. They just rather hang on the skirt tails of all the sellers who work hard in promoting Bonanza. It has now become a "fashion" watch the show site.. I am wondering if they will change the name again, this time.. from Bonanza to Fashionista next.. LOL

No sales Bonanza!

Oh and I left after 3 years of going nowhere..

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: e-buyer This user has validated their user name.

Thu Jul 5 21:33:05 2012

Sorry to hear that some of you couldn't make a go of it on Bonanza.  But to generalize your personal failure into a full site failure is misleading to those who haven't been to the site.  

My sales continue to grow on Bonanza, and as a result I've been able to leave my corporate job to do what I love full time.  And I'm not the only one who has found success there.

Christmas in July is a great opportunity to get great deals on a huge variety of items.  

Christmas in July and Beating the Summer Slump   Christmas in July and Beating the Summer Slump

by: BeenThereDoneThat This user has validated their user name.

Fri Jul 6 00:24:41 2012

"My sales continue to grow on Bonanza, and as a result I've been able to leave my corporate job to do what I love full time.  And I'm not the only one who has found success there."

Really? Care to share your booth link so we can check this out?

Click to view more comments
1 2  [Next Page]


Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.