|Thu Mar 8 2012 17:49:53|
How Will the New iPad 3 Help Your Selling?
By: Julia Wilkinson
It's that time of year again, when all owners of the latest and greatest Apple products get to feel obsolete...Apple has unveiled its latest iPad! Interestingly, this iPad is not technically called the "iPad 3," as one might expect --what with the last one that came out being called the iPad 2.
So what's in it for you with this "New iPad" as an online seller? First off, the display of the new device is being highly touted, so it has a gorgeous, sharp screen with a 2,048 x 1,536 pixels "Retina" display - the highest resolution display on any mobile device, according to Apple. But when it comes to visuals, what I am concerned with as an online seller is the device's cameras -- how nice are the photos they take and are they sharp and easy enough to use in my listings?
The New iPad boasts upgraded front- and rear-facing cameras, including a 5-megapixel camera that includes auto-exposure and auto-focus. This is good news for sellers who use, or want to use, the iPad to take photos which they can then integrate easily into their listings, without having to download them off a separate camera or other device. To be honest, I do not use my iPad 2 much to create my eBay listings,
simply because of this weakness in this part of the device...its rear camera just didn't get close-ups good enough for me to use for my purposes.
Will the New iPad be able to take photographs as clear as those I can get from my trusty Canon camera with its "digital macro" setting, essential for taking close-ups of hallmarks, inscriptions, and other small details on items? With the 5-megapixel camera with auto-correct features, it sounds like it will, but I will need to see it in action to believe it. (The Canon PowerShot digital camera I currently use is 8.0 megapixels).
Another good thing about the iPad's camera is it will feature "backside illumination," which "allows you to take great photos in low-light conditions," and a new "video image stabilization feature removes the bumps and shakes typically seen when filming with a hand-held device," according to Apple. This should be very helpful for taking better pictures in general, and video.
So this "New iPad" may be the ticket when it comes to finally being able to create your listings all with one device, and not juggling cameras and USB devices. And its video is better, too: it can record 1080p HD video, so if you're the sort of person who uses videos to sell, such as from your web site, inserted into your eBay listing, or even promotional clips on YouTube, this upgraded feature will make you and your products look better.
What about the speed? The New iPad will feature 4G speeds, including 4G LTE on New iPads with AT&T and Verizon as network carriers. This will be helpful to online sellers in terms of both quickly creating listings and also sourcing out in the field, if they use their iPads to look up prices on items, for example.
However, although I own an iPad 2, I have never taken it out in the field to look up prices. This is because I am usually holding an item in one hand while looking up prices and holding the phone in the other hand, and the small iPhone that you can easily hold in one hand is ideal for this. This does not mean other sellers will not use the New iPad (or an older iPad) to source; it will simply be a bit more ungainly. However, if you're sitting at a desk while doing this sourcing, it won't be an issue.
One thing that hasn't changed with the New iPad is its relative priciness: the New iPad is still not cheap: price points are $499/$599/$699 for Wi-Fi models and $629/$729/$829 for 4G LTE models, with capacities at 16 GB, 32 GB, and 64 GB.
Do you plan to get the New iPad, and how do you think its new features will best help you in your online selling if so? If you own an iPad already, what selling tasks do you use it for? And will you upgrade to the New iPad if you have an older model now, or wait? Post a comment here!