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Tue Nov 13 2012 09:53:51

Bonanza to Move to More eBay-Like Categories

By: Julia Wilkinson

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In a blog post on November 6, "bonanzamark" (Mark Dorsey, Director of Happiness & Co-Founder of Bonanza.com) announced that Bonanza would be changing its categories to be more in line with eBay's. "We are also in the process of updating all of our traits to be more in line with what eBay has for item traits," he added, explaining that it would make importing items from eBay a much more streamlined process for Bonanza sellers ("If you have ever imported from eBay then you surely are aware of items coming over missing key traits and such"), and also make shopping easier for buyers.

Also, he noted cheekily that "eBay probably spent billions of dollars figuring out which are the best categories and traits for sellers and buyers and there really is no need to reinvent the wheel (thank you eBay)." Not to mention, that, "Thirdly, we had an election at our office and the vote was overwhelmingly in favor of this measure.  Plus any reasons Bill wants to add (always give myself an out)."

The post noted that Bonanza sellers "may notice that an item for two were moved from one category to another or in some cases that your previous category was removed."  But, in both cases "we will notify you directly in the edit view of the listing."  He said he estimated the process would take "around two weeks give or take."

Also, a screen shot of what sellers would see if their category is updated was added, noting that, while sellers do not have to change the category their item is listed in, Bonanza highly recommends that sellers do adjust their item's category. However, customers will still be able to "search for and find any item listed in an expired category."

In the ensuing discussion thread, several sellers expressed concern that this change was being made just 7 weeks before Christmas, but bonanzamark assured them, "It would certainly be a concern if it were something that would hinder a buyer but this update is not the case. This is actually going to make it easier for buyers to find your items."

Do you have an opinion of Bonanza moving to these updated, more eBay-like categories? If you sell there (or shop there), will it be an improvement? Post a comment here!




Comments (24) | Permalink

Readers Comments

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

This user has validated their user name. by: Rexford

Tue Nov 13 11:45:19 2012

They can change their categories until the cows come home but unless they advertise, no one knows who they are.  Rearranging the furniture will not bring guests knocking on your door.

Many sellers went to Bonanzle/Bonanza to escape eBay, so being "ebay-like" will not endear anyone to them.

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

by: Wire This user has validated their user name.

Tue Nov 13 13:01:25 2012

Advertise 1st!

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

This user has validated their user name. by: Sandymenu

Tue Nov 13 14:46:35 2012

There you go, a confirmed quote from your ''happiness'' reads:

Bonanza highly recommends that sellers ''do''...

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

This user has validated their user name. by: Philip Cohen
Web Site

Tue Nov 13 18:27:19 2012

"eBay probably spent billions of dollars figuring out which are the best categories and traits for sellers and buyers and there really is no need to reinvent the wheel (thank you eBay)."

Undoubtedly better for importing eBay listings but otherwise, what a dangerous assumption …

eBay / PayPal / Donahoe: Dead Men Walking

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

This user has validated their user name. by: elpereles

Tue Nov 13 20:21:02 2012

They take a lot of time to make this arrange to the categories. Before the "returning to eBay" idea, they were suppose to deal with this before that.

Anyway good luck to Bonz. If they believe that advertising method is only eBay/Froogle or sellers words.  

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

by: mimi51 This user has validated their user name.

Wed Nov 14 00:07:24 2012

I tried Bonanza for 4 years before closing down my store.  Changing categories may make the owners feel better but will mean absolutely nothing to sellers. There's no way to make any money there.  

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

by: truth19 This user has validated their user name.

Wed Nov 14 00:10:17 2012

@Pilip Cohen,

Please add Mark to your Dead Men Walking list.

Despise him.

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

This user has validated their user name. by: elpereles
Web Site

Wed Nov 14 00:35:08 2012

Sellers must understand that the selling sites are just tools to make sales. Also eBay selling style is very different from the Alternative style. In the Alternatives posting an lot of items isn't a guarantee to have a sale.

The owners from any site that ask some fee must understand that they must need to work to get buyers and not just sellers.  

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

This user has validated their user name. by: Philip Cohen
Web Site

Wed Nov 14 04:56:06 2012

@truth19,

Do I presume that you mean David ''Marcus'', PreyPal's delusional chief executive? The “David” that is going to take on and defeat the evil goliaths, Visa, MasterCard and Amex at physical point of sale—LOL

If it was not so funny, when everybody stops rolling around on the floor laughing, the eBay shareholders really should try do something about the cretin, Donahoe.

Actually, now that Visa’s V.me is up and running and MasterCard’s PayPass is near, PreyPal is effectively dead in the water, otherwise, Marcus has been given an impossible job to save the clunky PreyPal outside of its mandated use on the atrophying eBay marketplace. He’s obviously hallucinating quite severely if he thinks that his clunky, unprofessional, “pretend bank” organisation is going to succeed outside of eBay at physical point of sale, and I invite anyone to ask a cashier at The Home Depot how “Pay Here With PreyPal” is going—LOL …

As for Donahoe? Well that cretinous sociopath will go down in Business School history books as the fool who killed the goose that indeed was laying golden eggs …

eBay / PayPal / Donahoe: Dead Men Walking

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

This user has validated their user name. by: Nan
Web Site

Wed Nov 14 08:40:32 2012

Well I don't know if it's such a good idea to make the import so seamless.  Sure it's easier on the seller and on the Bonz tech crew, but now you have exact-duplicate listings.  

If I understand the theory behind the latest Google search algorithm (Panda or Penguin, whichever one is cleaning up webspam), only one of the dupe listings will show in a search, right?

So, yeah, it gets them over there, but they still have to be edited so they aren't a clone.

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

This user has validated their user name. by: Rexford

Wed Nov 14 09:34:05 2012

elpereles, the owners of these alternate sites also have to promote their site.   They can't expect that if they build it buyers will simply flock to their site.

If a seller has to do his own promotion and marketing to promote his product on their site he'd be better off just building his own site and promoting it and taking ALL the profit.   These sites are taking a cut of products sold, so sellers expect them to promote their site.

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

by: Barntiques859 This user has validated their user name.

Wed Nov 14 10:06:16 2012

Can You Say: ''Bonanzabay''?
too little too late.
Look out Bonanza here come Shopinterest.co.
Nobody searches Bonanza anyways; they don't know the name due to lack of advertising.
Everytime they make changes for the better it is 1 step forward & 2 steps back due to glitches. We sellers have to go back and fix every listing despite their promises that it will not occur and they can fix it.

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

by: FREDDY This user has validated their user name.

Wed Nov 14 10:18:23 2012

Too bad that they don't know how or why to spend on advertising.  They could have been a very good alternate for ebay.  If they did promote like crazy from day one - sure that US sales would be up there with ebay if not passing them up. Instead spend time and money on name change and changing the looks of the site.  All of which got them nothing.  It's almost as if ebay is actually running Bonanza.

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

This user has validated their user name. by: Sandymenu

Wed Nov 14 10:57:02 2012

On Oct 19th, site was promoting Kabbage with a blog titled: Kabbage Partners with Bonanza to Fund Online Businesses.

Would a ''kabbage loan'' be their option to borrow to help advertise for sellers in order to get More eBay-Like Categories?

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

by: Belle This user has validated their user name.

Wed Nov 14 11:16:23 2012

I honestly believe that the owners of Bonanza have to be kicking themselves for not doing real advertising back when they started the site. They will never do it now because that would be admitting that they were wrong and the sellers were right.

I'll bet I saw at least 20 commercials for ebay yesterday, and I watch very little TV. I kept thinking that if only Bonanza would have advertised, they'd be cleaning up the floor with the ebay logo by now.

I'll keep using Bonanza, but my hopes for them flew out the window long ago.  

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

This user has validated their user name. by: iheartjacksparrow

Wed Nov 14 12:23:09 2012

Advertising on some of the basic cable stations is not that expensive. I recently received an e-mail from eCrater that they are paying for minimal exposure on Google Shopping for all their sellers. I wish they would use that money and buy a few spots on some of the cable shows. It could be as simple as: "Tired of the confusion and frustration of searching on eBay? Try eCrater, the fun place to shop." (Okay, I'll never make it as an ad executive.) They could do that in 10 seconds, and saturate several cable channels.

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

by: BonzSeller This user has validated their user name.

Wed Nov 14 14:00:45 2012

Quite frankly I'm seeing this as a further indication that Bonanza will be going on the "for sale" block and I'll bet anything that Ebay will be the buyer.

Myself and quite a few of the "old" sellers have thought this for some time now. Modeling themselves after the biggest sales giant on the internet just screams sell out.

Plus as many have said here, bonanza really messed up becoming any kind of big presence on the internet by refusing to do any kind of advertising for their own business but then if they were planning on selling it off why would they go to the trouble of doing advertising.

And why not take advantage of someone elses hard work in regards to Ebay spending thousands of dollars researching what works best. Pretty smart business tactics in my opinion.

I really can't see any bright future for Bonanza. They are aligning themselves more and more everyday with Ebay. It's glaringly apparent that either they are an Ebay copy or a soon to be Ebay holding

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

This user has validated their user name. by: Sandymenu

Wed Nov 14 15:49:26 2012

Oh no! None of us had no idea it was up for sale.

Will they be making that announcement on AB or EB? And will it be the first quarter or thereafter so that many can start to shuffle their inventory?

Thanks for sharing that ''hint'' with us!

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

This user has validated their user name. by: Philip Cohen
Web Site

Wed Nov 14 16:24:21 2012

The fact that eBafia is advertising, in Australia too, tells me that things are not going well on Donahoe’s “Concordia” either. Be forewarned, the rocky coastline is getting nearer; you’d best start wearing you lifejacket over your jamas when you go to bed; you never know when Donahoe is going to take the rusting old scow submarine to attempt navigate underneath those cliffs  …

eBay / PayPal / Donahoe: Dead Men Walking

Bonanza to Move to More eBay-Like Categories   Bonanza to Move to More eBay-Like Categories

by: digger This user has validated their user name.

Thu Nov 15 09:02:38 2012

They should have studied their category structure thoroughly before opening the site. Changing at this late date is bound to cause some disruption.  

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