|Mon Nov 12 2012 13:35:42|
Amazon UK Announces New Seller Rating System
By: Julia Wilkinson
Amazon UK introduced a new seller rating system, "Amazon Seller Rating," which it says will be automatically calculated and result in a new set of ratings ranging from "Fair" to "Excellent." However, for the near future, Amazon says "we have no immediate plans to make the new ratings visible to buyers. This is because we want your input first before we consider making them visible to buyers."
According to a video posted explaining the new system, the rating "is based on how quickly you respond to buyers, and whether you ship on time, cancel orders, have credit card chargebacks, A to Z guarantee claims, or negative feedback."
Currently, Amazon sellers are rated based on a percentage feedback score, as per how buyers have given them, and buyers can also see how many total ratings a seller has over the past 12 months. With the new system, sellers will be graded on more metrics, and in an automated way; it will not be left completely in the buyers' hands. It was not clear if these new "Fair" to "Excellent" ratings would be visible on the Amazon site in addition to the current percentage rating and numbers, or instead of them.
"With this new seller rating system, buyers can get a complete picture of who they're trusting with their purchase, and you can reap the rewards of all your hard work," says the female voiceover in the animated video.
Amazon also said it was not making the new rating system viisble to buyers because "we also want to give you time to get familiar with your rating, understand how it's calculated, and to make improvements."
What do you think of the new "Amazon Seller Rating"? Is it only a matter of time before it makes its way across the Atlantic to the US site? If you're an Amazon seller (or buyer), do you think this is a positive or negative change, or are you neutral about it? Post a comment here!