|Fri Nov 2 2012 11:42:55|
Will eBay's New Feed Make You Buy More?
By: Julia Wilkinson
I just got an email yesterday from eBay with a selection of items from the new eBay Feed; the email noted it was in "Beta." I came off as someone who was really, really into boots...specifically Cole Haan boots, which I do like for their comfort. But I was trying to remember the last time I had searched for Cole Haan boots -- surely it wasn't that long ago, but why was this one email showing me only pictures of boots?
And six pairs, to be precise. I believe the thinking is any more than that and the email would look too cluttered. It goes along with the whole new Pinterest-like, graphics based home page eBay has. (I did find it a little impractical that the title, or part of the title, of the items wasn't in this email from my feed, the way it is on eBay's home page. So it wasn't clear what brand they were).
But I think it's the whole idea of a computer algorithm picking what I want to see that makes me wonder. How do you feel about it? Is it helpful, annoying, or do you not really have any opinion one way or another?
One thing that I found interesting was that when I clicked on "View your feed," and I could see a wider variety of items in my feed on the eBay home page, they were based on things I had shopped for, not items I had searched on in order to do product research for items I'm selling. That was a little bit of a "Big Brother" moment. On the other hand, I really do like Cole Haan boots and Pucci tops, so it's not that these items are inappropriate for me. And I think if I'm in shopping mode, I will spend more time on eBay's home page, scrolling down through these hand-....I mean, computer-selected images that are based on my past habits. But a lot of the times I am headed straight for My eBay to check sales.
Are you getting these eBay Feed emails, or did you opt out? Do you think they will make you, or your customers, more inclined to buy? Is there anything "Big Brother"-ish about them, or do you just chalk it up as the way things are these days? Post a comment here! (Note: Antiques Friday will return next Friday).