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Thu Oct 25 2012 15:08:55

5 Ways Amazon and FBA Sellers Can Prep for the Holidays Now

By: Julia Wilkinson

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As a recent "Saturday Night Light" bit reminded us, with Halloween the holidays are practically upon us. What can we as sellers, specifically sellers on Amazon.com, start doing now to prepare?

Here are five things the folks at Amazon.com themselves recommend:

- Mine the "Out-of-Stocks report" for In-Demand Items to Stock. Seller Central > Business Reports > Amazon Selling Coach > Featured Opportunities > Missed FBA Opportunities due to Out-of-Stocks.

- Set Replenishment Alerts. Set replenishment levels for each product to get alerts when your inventory drops below those levels: http://www.amazon.com/fba-replenishment-alerts.

- Forecast Inventory Levels for the Holiday Season. Amazon recommends you "refer to the sales rate you incurred in September 2011 and compare it with the changes through November and December." You can view your sales in graphical form on the Business Reports Sales Dashboard (https://sellercentral.amazon.com/gp/site-metrics/report.html - signin required) in your Seller Account by selecting Year to Date in the date drop-down selector. Or you can download the Customer Shipment Sales Report in the Fulfillment Reports section of your Seller Account by using the exact dates drop-down selector.

- Remember Key Dates for FBA. "Get the majority of your inventory into Amazon fulfillment centers by early November and send small replenishment shipments as needed throughout the selling season," recommends Amazon in a recent FBA newsletter. These dates are:

November 26, 2012, the Monday following Thanksgiving is Cyber Monday: send shipments so they are received by November 17, 2012.

December 14, 2012 is the estimated last order date for FREE Super Saver Shipping.
It's best to send replenishments so Amazon receives them by December 8, 2012.

December 21, 2012 is the estimated last order date for Two-Day Shipping. They recommend "sending replenishments so they are received by December 14, 2012. This is also the last receiving date to be able to take advantage of the complete holiday season."

- Use Multi-Channel Fulfillment to Reach More Customers. Did you know you could list your existing FBA inventory on other online channels? More about Multi-Channel Fulfillment

Do you sell on Amazon? And/or do you sell with FBA? What are you doing to prep for the holidays? Have you started thinking about it or are you putting it off? (I was waiting for my mythical trained monkeys to parachute down and start wildly keying in inventory, but that didn't happen, so I just try to list an amount each day). Post a comment here!




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