|Thu Oct 11 2012 12:44:56|
Does Bonanza's RenFaire Promotion Entice You to Shop?
By: Julia Wilkinson
Bonanza is holding its fourth annual "Rennaissance Faire" (aka "RenFaire") promotion through Oct. 31, where over 200 sellers band together under a virtual medieval banner to offer discounts and promote sales, accessible from one forum community thread.
Most items in shops (sorry, I mean "Shoppes") participating in the sale offer coupon code discounts. The whole thing has a real community feeling that in my mind harkens back to more of what eBay must have felt like in its early days. The word "community" used to get bandied about more there, but it has less emphasis in recent years as the site has become a large corporate behemoth.
My question for you is, do theme promotions like this with a real "community" feel entice you to shop these smaller online selling sites? I think of it as an equivalent to my making an effort to shop some of the smaller bricks-and-mortar boutiques in the area where I live, in an kind of "encourage small business" gesture.
I do like the concept that most items in the Bonanza RenFaire have a discount code in the listing you can easily apply at checkout. I just bought a filigree cuff-style bracelet for a mere $4.00, 50% off its original already low price of $8.00 (with the coupon), from the "adorned with beauty" jewelry booth.
The "Shoppes" are organized by category in the official promo thread, so you can easily find the type of item you are looking for. For example, here are some of the participating jewelry shoppes as listed in the thread:
It's also fun to have all these sales fall under the banner of a theme. The addition of the Facebook page and now Pinterest to help promote the Faire items certainly helps. And certainly, I think there are few sellers on the "alternative" sites to eBay who think their stuff is going to move without active promotion on their part.
But what do you think? Do these special promotions entice you to shop on some of the alternative sites? Do you shop outside of the venues where you sell? What other things could alternative sites do to gain more shoppers? Post a comment here!